Store Code: Ecommerce Acquisition (5139404)
A great career opportunity
Ahold Delhaize USA, a division of Netherlands-based Ahold Delhaize, is the parent company for Ahold Delhaize's U.S. companies, including its local brands, Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, and the U.S. services companies, Retail Business Services, Peapod Digital Labs and ADUSA Supply Chain. When considered together, the local brands of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation, operating more than 2,000 stores and distribution centers across more than 20 states and serving millions of customers each week through a uniquely local omnichannel experience. The Ahold Delhaize USA company team includes just over 100 associates across all East Coast office locations.
Primary Purpose
The Paid Social Media Buyer for is responsible for developing, executing, and reporting on paid social media
campaigns on platforms including Meta, Pinterest, TikTok, X (formerly Twitter), and Snapchat to promote and drive
traffic, products, and services. The Paid Social Media Buyer plays a vital role in helping the digital marketing team
achieve their marketing goals by reaching KPI’s vital to each social channel. By developing, targeting, and executing
effective paid social media campaigns at efficient prices, this role will help with company success. Understanding paid
media campaign set up in the native platforms for Meta Business Manager, Pinterest Ads Manager, TikTok Business
Center, Snapchat Ads Manager, and X Ads Manager are essential functions of the role.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days.
Duties and Responsibilities
- Develop and implement media strategies for the company's advertising assets across social media sites
- Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
- Use Ahold Delhaize USA 1st party data to establish audience lists to target within each social platform
- Build and manage relationships with advertisers and agencies to deliver effective media campaigns
- Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
- Help to increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
- Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
- Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery
Qualifications
-Bachelor’s Degree in Marketing, Business, Communications, or equivalent
- Business Manager’s and Ad Account familiarity for: Meta, Pinterest, Tiktok, X (formerly Twitter), and Snapchat
- Social media ad understanding of image ads, video ads, carousel ads, cobranding ads and best practices for creating
- Familiarity with Social media analytics including ability to track and measure performance of social campaigns in real time and identify areas of improvement - Digital marketing team KPI’s and goals to effectively and efficiently deliver targeted media and targeting effective social advertisements
Preferred Qualifications
- Be up to date on the latest trends, research, and techniques across all social media platforms and digital ad serving environments
- Ability to plan, execute, measure, and report on multiple campaigns to multiple partners per day
- Ability to work effectively with partners at home and in office whenever needed
#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we embrace and celebrate diversity. Our employees and prospective employees are treated with fairness, respect and dignity. We provide an equal opportunity workplace committed to hiring, training, compensating, and promoting persons based on their talents and abilities and without regard to race, religion, color, national origin, gender, sexual orientation, age, family status, veteran status, disability status, or any other applicable characteristics protected by law.
Job Requisition: 384869_external_USA-ME-Scarborough_732024Apply Now