Sr Manager, Platform Operations SFMC

Athenahealth

Athenahealth

Operations
Chennai, Tamil Nadu, India
Posted on Thursday, September 7, 2023

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are seeking a skilled platform manager with expertise in Salesforce Marketing Cloud to support the ongoing maintenance and continuous improvement of the platform. This role will collaborate across marketing, marketing operations and IT to enable the marketing team to perform in a fast-paced and results-oriented environment.

We’re looking for a detail-oriented, self-starter with excellent program management skills.

The Main Responsibilities

  • Collaborate across marketing, marketing operations and IT in support of our digital communications leveraging Salesforce Marketing Cloud (SFMC).
  • Responsible for overall Salesforce Marketing Cloud proactive monitoring and case resolution, in collaboration with IT.
  • Support the management of day-to-day operations in SFMC including marketing automation and email marketing, data stewardship, list uploads, lead flow and automation, marketing technology management, and reporting.
  • Work with IT and marketing operations to gather requirements and ensure marketing technology is properly integrated throughout the organization.
  • Lead root-cause and customer impact analysis related to misdirected and inaccurate customer communications, field mapping errors, etc.
  • Use analytics to troubleshoot issues with communication preferences, leads, data-extensions, trigger events, journey automations, dynamic content scripting, UTM parameters, & templates to support complex communication journeys for various tactics (email, SMS, mobile push, etc.).
  • Assist in managing the digital communications production workflow including release calendars, user acceptance testing, and production deployment.
  • Remain up to date on data privacy practices as new laws come into effect.
  • Drive continuous improvement and adoption of new functionality in SFMC.

This Ideal Candidate is:

  • Detail-oriented and highly organized in managing multiple complex projects simultaneously.
  • Results-driven with the ability to optimize performance by drawing insights from complex marketing data.
  • Solution-oriented when faced with a challenge, viewing it holistically and finding a clear and timely resolution.
  • A strong collaborator and team player who enjoys working with cross-functional teams across the organization.
  • An excellent communicator in working with key internal stakeholders and partners.

Requirements:

  • 5+ years of email marketing and operations experience. Salesforce Certified Marketing Cloud Email Specialist Certification preferred.
  • 3+Experience building content, creating journey automations, and audience definition in Salesforce Marketing Cloud
  • Applied understanding of both file-based and API triggered communication automations
  • Experience delivering solutions using agile methodologies and processes, including tools such as JIRA and Confluence
  • Salesforce configuration, testing, and deployment experience

    We are seeking a skilled platform manager with expertise in Salesforce Marketing Cloud to support the ongoing maintenance and continuous improvement of the platform. This role will collaborate across marketing, marketing operations and IT to enable the marketing team to perform in a fast-paced and results-oriented environment.

    We’re looking for a detail-oriented, self-starter with excellent program management skills.

  • The Main Responsibilities

  • Collaborate across marketing, marketing operations and IT in support of our digital communications leveraging Salesforce Marketing Cloud (SFMC).
  • Responsible for overall Salesforce Marketing Cloud proactive monitoring and case resolution, in collaboration with IT.
  • Support the management of day-to-day operations in SFMC including marketing automation and email marketing, data stewardship, list uploads, lead flow and automation, marketing technology management, and reporting.
  • Work with IT and marketing operations to gather requirements and ensure marketing technology is properly integrated throughout the organization.
  • Lead root-cause and customer impact analysis related to misdirected and inaccurate customer communications, field mapping errors, etc.
  • Use analytics to troubleshoot issues with communication preferences, leads, data-extensions, trigger events, journey automations, dynamic content scripting, UTM parameters, & templates to support complex communication journeys for various tactics (email, SMS, mobile push, etc.).
  • Assist in managing the digital communications production workflow including release calendars, user acceptance testing, and production deployment.
  • Remain up to date on data privacy practices as new laws come into effect.
  • Drive continuous improvement and adoption of new functionality in SFMC.
  • This Ideal Candidate is:

  • Detail-oriented and highly organized in managing multiple complex projects simultaneously.
  • Results-driven with the ability to optimize performance by drawing insights from complex marketing data.
  • Solution-oriented when faced with a challenge, viewing it holistically and finding a clear and timely resolution.
  • A strong collaborator and team player who enjoys working with cross-functional teams across the organization.
  • An excellent communicator in working with key internal stakeholders and partners
  • Requirements:
  • 5+ years of email marketing and operations experience. Salesforce Certified Marketing Cloud Email Specialist Certification preferred.
  • 3+Experience building content, creating journey automations, and audience definition in Salesforce Marketing Cloud
  • Applied understanding of both file-based and API triggered communication automations
  • Experience delivering solutions using agile methodologies and processes, including tools such as JIRA and Confluence
  • Salesforce configuration, testing, and deployment experience

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.