Sr Associate- Email Nurture Strategy



Bangalore Urban, Karnataka, India
Posted on Monday, April 22, 2024

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

The Email Nurture Strategy Associate will be part of the Marketing Automation COE (Center of Excellence), one of the pillars of the Marketing Operations division. The individual will primarily be responsible for planning, crafting and deploying complex nurture journeys in SFMC that will adhere to business objectives driving awareness, demand gen and sales acceleration tactics. This individual will need deep expertise in audience segmentation, response routing and nurture programs that ensure activations drive revenue and business transformation. You will play a pivotal role in maximizing customer engagement, driving demand, and enhancing brand awareness through effective email marketing.

Essential Functions (Duties and Responsibilities):

  • Understand the market landscape to build and deploy complex customer journey roadmap in SFMC based on business objectives that deliver effective marketing performance.
  • Craft next generation email architecture to influence prospects and customers lifecycle through inbound and outbound marketing programs that results in customer acquisition and retention.
  • Understands content relevance, key messaging efficiency and emerging market trends for better positioning of the email tactic in the marketing funnel to deploy email automation strategies.
  • Drive thought leadership that includes process improvements, personalization strategy - A/B testing, multi variate testing and nurture optimization framework that deliver performance.
  • Strong project management skills and collaborate with stakeholders to define business drivers and provide consultation on building a nurture execution roadmap.
  • Demonstrates deep understanding of data models and governance, reporting tools, identifying the right KPIs to build email motion across the funnel.
  • Strong acumen for email metrics, redefining email deliverability KPIs right from campaign ideation to revenue.
  • Executes within SFMC and its capabilities in the context of driving marketing transformation.
  • Be proactive in identifying bugs in customer journeys, performance downtime, ability to resolve SMFC related issues

Education & Experience Required:

  • Master’s degree or Bachelor’s degree with 5+ years of related experience
  • Creative, collaborative, can think critically and has a passion for marketing
  • Ability to adapt to fast paced and dynamic environment delivery effective business plans
  • Demonstrated track record of building, testing, optimizing and measuring nurture journeys in SFMC and related tools to drive business excellence
  • Expertise in A/B and other testing methods, understand optimization framework to elevate performance
  • Enthusiastic & self-motivated professional who strives for excellence, seek to grow and learn

Technical Knowledge & Skills:

  • A complete understanding of SMFC, SFDC and its capabilities to leverage tools to drive transformation. SMFC and SFDC configuration and customization is a plus.
  • Understanding of full funnel customer journey roadmap, trigger touchpoints and lead enablement motion.
  • SQL & HTML knowledge required
  • Marketing KPIs contribution from campaign ideation to revenue.
  • Experience in business analysis and project management
  • Strong analytical mindset and Excel skills paired with a strong sense of business operations
  • Stay up to speed on trends and innovations in A/B testing and personalization
  • Excellent written and verbal communication skills

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.