Analytics Associate- Marketing Operations



Marketing & Communications, Operations, Data Science
Bangalore Urban, Karnataka, India
Posted on Tuesday, June 25, 2024

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are looking for a Marketing Operations Analytics Associate to join our team to drive improvement and value from our marketing campaigns. The Marketing Analytics associate will provide critical data, reporting, and analytics support across our B2C and B2B marketing efforts. Your job will be to partner with our marketing teams to create and update campaign reports and dashboards to support marketing strategy, planning and decision making by providing relevant and timely data, analytics, and insights.

Some of the things you will do include: building & monitoring ongoing marketing campaign reports across our MarTech stack for various marketing tactics (email, push notifications, and in app messages), supporting one off marketing data request and monthly performance reporting, exploring opportunities for campaign improvement (through data of course!) and scoping the impact of our automated messages to drive user onboarding and engagement. Finally, this position will be a key contributor on the Marketing Operations team through QA support, execution, and overall monitoring of campaign performance.

Now enough about us let's talk about you! You understand the analytical side of marketing and key metrics such as Open Rates, CTR, unsubscribe rates and conversion rates! You are passionate about data, diving into the numbers, finding trends and detailing insights to help inform our marketing team’s strategy to drive business results. If you're passionate about creating meaningful analysis with large, complex datasets and using query languages to build data visualization dashboards with a strong attention to detail this role is for you!

The Team

epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Job Responsibilities

  • Work with Segment Marketing leaders to determine measure of success (KPIs) and develop requirements for building ongoing campaign reports
  • Pull user and commercial campaign and other data from MarTech systems to format into reports and analyses for Marketing Managers
  • Dive deep into channel level data and provide detailed metrics and monthly reports on the performance of campaigns, highlighting key trends and findings
  • Synthesize campaign results to determine what’s working well and make recommendations to support future campaign efforts
  • Create and maintain easy to use visuals (e.g. dashboard, report card, etc) to keep Marketing teams informed of their business units performance (Engagement, Acquisition, Commercial lead gen)
  • Support Marketing Operations colleagues through QA testing various communications (email, push notifications, etc.) as well as, develop and maintain strong, collaborative relationships with colleagues across all epocrates teams

Education , Experience & Skills Required

  • Bachelor’s Degree required; Degree (Bachelor’s or Masters) in quantitative disciplines like Computer Science, Data Engineering, Data Science, Statistics, Analytics, or Information Systems preferred
  • 3-5 years overall professional experience, preferably including 2-3 years of data analytics or data science for a marketing team
  • Intermediate to advanced Microsoft Excel and/or Access skills and experience in business operations and development support tools (e.g., Salesforce, Jira) a plus
  • Strong understanding of database technologies and ability to write code to gather data. SQL experience a plus!
  • Demonstrated experience with an array of analytical tools and methods including data visualizations (Amplitude, Tableau, Power BI, etc.), and marketing specific technology (Salesforce and Salesforce Marketing Cloud, Iterable, Appsflyer, Sociable, Everest, etc.). Experience with paid media tools and reporting methodologies a plus!

Typical Qualifications

  • Ability to synthesize complex, high quantity and sometimes contradictory information to effectively solve business problems
  • Demonstrated ability to use a variety of tools, techniques, and processes to gather and report data
  • Ability to effectively communicate technical ideas to various audiences and collaborate across a range of audiences
  • Ability to provide sound rationale for recommendations to gain others’ support and commitment
  • Excellent verbal and written communication skills

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.