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Senior Associate, Email Marketing Specialist
Athenahealth
Marketing & Communications
Bangalore Urban, Karnataka, India
Posted on Nov 27, 2024
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
We are looking for a Salesforce Marketing Cloud Email Senior Associate to join the Marketing Operations team within our Marketing department. The Salesforce Marketing Cloud Email Senior Associate is responsible for email build and design, subscriber and data management, email delivery, and related analytics. They are also responsible for governing the Nurture feeder and suppression logic within our SFMC platform. The ideal candidate has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, segmenting data, and running reports that capture email deliverability data. They know email best practices and have the skills to coordinate with stakeholders to implement and deploy their email campaigns while leveraging the application for segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Senior Associate is also able to troubleshoot and solve basic Marketing Cloud email specific issues. This person will work closely with the athenaIT team to ensure up-to-date processes and tools to support email channel are best utilized. This person will also work closely with Marketing to develop their campaigns to improve engagement and drive outcomes. They will be an active participant in stakeholder discussions and lead knowledge-share and educational sessions to a diverse set of Marketers.
Responsibilities
Email Channel Execution
· Design, build, and execute daily email campaigns for transactional and promotional messages targeting prospects and/or customers
· Understand and implement athenahealth’s brand guidelines
· Bring experienced perspective and advise Marketers on email design and deployment
· Create and maintain email templates, content blocks, journey templates, and sender classifications and profiles
· Collaborate with the Email Experience team to align program goals with current email platform technology and capabilities
· Support email campaign strategy and execution, working with athenaIT in the development of automated email nurture campaigns
· Governance of our Nurture and suppression logic in SFMC
· Proactive monitoring of our outbound email activations and evergreen campaigns to ensure everything is functioning as expected. Subsequently flagging any issues identified to our athenaIT team via Jira story
· Manage and maintain related process documents, updating on a quarterly basis at minimum
Education & Experience Required:
· Bachelor’s degree in marketing, business, mathematics, computer science or related field
· Salesforce Marketing Cloud Email Specialist certification strongly preferred
· 4+ years’ hands-on professional experience in email deployment role
· Knowledge of US CAN-SPAM regulations
· Proficient in Marketing Cloud Server-Side Scripting Language AMPscript
· Proficient in email development and design using HTML
· Proficient in Excel
· Basic understanding of Salesforce CRM
· Basic understanding of Jira
· Microsoft SQL Server or Snowflake experience a plus
· Strong and effective written, verbal and presentation skills with the ability to collaborate with team members and business stakeholders at all levels of the organization
· Experience with a Customer Data Platform (CDP) a plus - particularly ActionIQ
· Excellent problem-solving, analytical, and investigative skills
· Organized, strong attention to detail and ability to deliver in a collaborative and fast-paced environment
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.