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Senior Marketing Manager
Athenahealth
Marketing & Communications
Bangalore Urban, Karnataka, India
Posted on May 24, 2025
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
We are seeking a highly motivated and experienced Senior Manager to join our Marketing team at athenahealth. This individual contributor role is critical in driving awareness and adoption of our product offerings, enhancing customer engagement, and positioning athenahealth as a market leader. The Senior Manager will focus on improving the adoption of existing features, communicating new offerings, and demand generation leveraging digital marketing initiatives.
Essential Functions (Duties and Responsibilities):
· Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage.
· Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities.
· Market Leadership Messaging: Ensure consistent messaging of athenahealth’s market leadership through various forums, including webinars, conferences, and industry publications.
· Digital marketing, SEO, and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility.
· Rebranding Initiatives: Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations.
· Content Development: Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement.
· Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
· Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.
Education & Experience Required:
· Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
· 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US.
· Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.
Skills Required:
· Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders.
· Analytical Mindset: Ability to analyze market trends and customer data to inform marketing strategies and decisions.
· Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes.
· Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
· Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
· Initiative: Takes the initiative to research and find solutions, making confident decisions even in challenging situations.
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.