Principal, B2B Product Marketing, Key



Marketing & Communications, Product
Austin, TX, USA
Posted on Thursday, May 16, 2024


At Amazon Key, we are on a mission to empower customers to easily manage access to their homes and businesses. As part of the Amazon Devices and Ring organization, we invent new devices, software, and services to solve critical access problems for our B2C and B2B customers. We are looking for a seasoned product marketing leader to drive the marketing strategy of our B2B business. You will create a new category, plan breakthrough product launches, and expand our existing business into new verticals. Sound exciting? Keep reading.

Key job responsibilities
- Define the marketing vision, strategy, and positioning to grow Amazon Key and Ring’s smart access control business
- Plan groundbreaking product launches and implement new marketing ideas to engage our target audiences
- Dive deep into our ideal customer profile (ICP) using primary and secondary research to define our target customer segments, value prop, and messaging
- Plan online and offline campaigns to guide our ICP from awareness to consideration to conversion into sales-ready leads
- Design compelling content to educate our audiences on our products' use cases and benefits
- Closely collaborate with sales leadership to enable sales and manage overall pipeline growth
- Analyze marketing campaign and pipeline performance and regularly report out to leadership

A day in the life
As the Principal, B2B Product Marketing, you are the single-threaded leader responsible for defining our B2B marketing vision, strategy, positioning, and messaging; aligning stakeholders across marketing, product, PR, trust and legal for execution; and partnering with sales to ensure pipeline velocity. You will leverage past experience to work independently and lead cross-functional work streams. You will be a driving force behind our business expansion and will lead new launches and initiatives that have significant business impact.

About the team
Amazon Key sits within the Ring and Amazon Devices organization. We innovate to deliver devices, software, and services to consumers and businesses. We often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are a team of inventors and disruptors, and we index highly on ownership, action, operational excellence and collaboration.

We are open to hiring candidates to work out of one of the following locations:

Austin, TX, USA | Las Vegas, NV, USA


- 10+ years of marketing leadership experience in B2B product marketing, go-to-market, or similar at a tech company
- Experience launching new products
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Strong written and oral communication skills


- A Masters of Business Administration (MBA) degree preferred
- 3+ years of experience with real estate customers
- Experience managing demand generation campaigns, field marketing, and or events
- Experience with Salesforce, marketing CRM, and pipeline management
- Experience managing external agencies

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit