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Social Media Manager - Temp to Perm
CarGurus
Marketing & Communications
Boston, MA, USA
Posted on Oct 22, 2024
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role Overview
CarGurus is seeking a Social Media Manager to join our Boston-based team. The ideal candidate loves cars and culture, has grown their own TikTok or someone else's to tens of thousands of followers, and possesses a deep understanding of TikTok and Instagram trends and tools. This role involves being both in front of and behind the camera: crafting engaging content in alignment with the CarGurus content strategy, ideating video concepts, developing scripts, executing content creation, and bringing new ideas to the table. This role also encompasses traditional social media management functions: scheduling posts, tracking performance, and engaging with followers.
The role will collaborate closely with CarGurus' content team of automotive experts to entertain through the lens of automotive culture, educate people about cars, and introduce CarGurus to new audiences as the place to buy or sell your car comfortably and confidently.
This role would start on a contract basis and have the opportunity to turn into a full-time, staff role in 2025.
What you’ll do
- Develop and oversee comprehensive social media content calendars across TikTok, Instagram, Facebook, and X in line with CarGurus' content strategy and verticals.
- Ideate and create engaging social videos leveraging trends, challenges, and creative storytelling.
- Identify content that could be leveraged and repurposed on CarGurus’ Instagram account.
- Collaborate with Brand and Content teams to ensure consistency, accuracy, and alignment with CarGurus' brand identity and messaging.
- Stay abreast of emerging trends, features, and best practices on TikTok and Instagram to optimize content performance and audience engagement.
- Execute content creation, including filming, editing, and posting TikTok videos using in-app features and external editing software.
- Monitor and analyze key performance metrics to evaluate content effectiveness and inform strategic decisions.
- Respond to fans and followers in our brand voice, strengthening the perception of a helpful, knowledgeable, and trustworthy brand.
What you’ll bring
- 1-4 years’ professional experience in either social media, brand marketing, or content production.
- Must have knowledge and experience in managing social media platforms, particularly TikTok, YouTube, Facebook, and Instagram, and utilizing social publishing/listening tools (Hootsuite, Sprinklr, Buffer, Sprout, etc.)
- Comfortable both in front of the camera and behind the scenes, producing on-brand, TikTok-first content that entertains, inspires, and spurs engagement.
- Passion for cars and automotive industry knowledge is strongly preferred.
- Proven experience in social media content creation, with a focus on TikTok.
- Proficiency in video editing tools and software, including TikTok's in-app features, Adobe Premiere, iMovie, or Final Cut.
- Strong on-camera presence and confidence in front of the camera.
- Excellent project management, communication, and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Availability for 40 hours per week, with flexibility for additional hours as needed.
Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid