Sr. Brand Marketing Manager -Events & Activations

Constant Contact

Constant Contact

Administration, Marketing & Communications
Waltham, MA, USA
Posted on Wednesday, April 17, 2024

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Brand Marketing team develops and executes marketing initiatives that work to position Constant Contact in the market, and build awareness of our brand amongst consumers and potential customers. The Sr. Brand Marketing Manager will play an integral role on the team by managing strategic brand activities such as events, activations, partnerships and other sponsorship opportunities that support the brand through building awareness and community on and off-line. We are looking for a detail oriented, creative thinker for this exciting role. The ideal candidate has education or real-world experience related to consumer or small business marketing and has a strong ability to juggle many responsibilities of competing priority at the same time.

What you’ll do:

  • Own the planning, execution and promotion of live customer and partner tradeshows, events and brand activations.
  • Ideate, develop and manage a mix of external events initiatives, from local offline community events to larger tradeshow and conference-style activations.
  • Represent the brand through interacting with customers, partners and prospects at selected events.
  • Identify key stakeholders and coordinate support for events through collaboration with other teams such as sales, support, creative and marketing.
  • Maintain a calendar for confirmed events and activations.
  • Understand the small business and key vertical industry events landscape, keep a pulse on industry trends and provide recommendations for new opportunities to grow brand awareness through partnerships, events and activations.
  • Manage relationships with external vendors, including evaluating new opportunities, developing partnership agreements and day-to-day program management.
  • Lead strategy and development of brand partnership programs that drive brand growth through awareness, activation and advocacy within the small business community.
  • Set clear goals that drive business results for yourself and across teams supporting events and activations.
  • Report on key performance indicators to team leaders, providing recommendations for improvement / optimization.

Who you are:

  • Bachelor degree, with 8+ years of brand marketing experience in a fast-paced, data-driven environment; 3-5 years of event planning experience required
  • Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously; comfort in a rapidly changing environment with competing and shifting priorities
  • Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders. Experience working with an agency (internal or external) is a plus.
  • Comfortable with data and making recommendations based on what you learn.
  • Experienced operator: Proven ability to both identify opportunities and drive action to pursue those opportunities
  • Strong collaborator with track-record of results working cross-functionally with team of peers spanning multiple functions
  • Self-starter who can operate with limited guidance but knows when to ask for help and communicate up to keep leadership & key stakeholders informed
  • Outstanding flexibility, adaptability and sense of accountability
  • You take pride in your work, have a sense of humor and enjoy being a part of a fun, collaborative team
  • Ability to travel up to 30%
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees
$102,800$128,500 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.