Customer Lifecycle Marketing Specialist - Upsell

Constant Contact

Constant Contact

Marketing & Communications, Customer Service
Waltham, MA, USA
Posted on Friday, June 28, 2024

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

As a leader in online marketing for small businesses, it’s critical that Constant Contact supports the success of its customers and provides the guidance they need to achieve their goals. As the Customer Lifecycle Marketing Specialist, Upsell reporting to the Senior Manager of Customer Lifecycle Marketing, you will be tasked with helping to plan and execute multi-channel marketing programs and initiatives that will help drive our upsell/cross sell engine. This will include plan upgrades, add-ons, services, and successfully onboarding those customers to help hit company targets.

This role requires strong attention to detail, organizational skills, and a solid marketing foundation. You are someone who strives to build and maintain positive relationships cross-functionally. You are comfortable with data, able to pull analytics and help ideate on tests to optimize and scale campaigns. You are coachable, willing to learn, open minded and motivated to try new things. And you have the ability to write and edit content to turnover projects quickly, if needed.

What you’ll do:

  • Become an expert on the customer, and understand who they are and what they need by building relationships with customer success, product marketing, product management, and other functional areas and teams across the organization.
  • Develop, manage and execute multi-channel customer journeys and campaigns to drive upgrades, add-ons and services that will impact our customers and special projects as assigned. Tasks include but are not limited to:
    • Help identify upsell and cross-sell opportunities for existing customers and develop targeted marketing campaigns to drive these opportunities
    • Monitor and track the performance of marketing campaigns and report key performance indicators
    • Using analysis and key findings to help influence data-driven recommendations for optimization
  • Manage all upsell/cross sell flows, automated emails and in-product messages to ensure successful delivery, while raising any issues to the Marketing Operations and Pendo teams
  • Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and improve lifecycle marketing efforts

Who you are:

  • Bachelor's degree or equivalent
  • 3-5 years in lifecycle and/or customer marketing experience, (B2B and/or SAAS experience a plus)
  • Flexible and proactive, a self-starter
  • Experience managing highly targeted/segmented digital marketing campaigns
  • Knowledgeable about customer lifecycle management and best practices for moving customers through a journey
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Highly developed written and verbal communication skills
  • Solid organizational and project management skills, with the ability to meet tight deadlines in an environment of competing priorities
  • Ability to create strong internal and external relationships and build an environment around teamwork and collaboration
  • Knowledgeable of Microsoft Office and G Suite applications
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees
$60,400$75,500 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.