Social Media Manager

Constant Contact

Constant Contact

Marketing & Communications
Waltham, MA, USA
Posted on Tuesday, July 2, 2024

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Social Media Manager is responsible for managing Constant Contact’s organic social media presence and online reputation to help increase brand awareness, drive engagement from followers and employees, and foster customer advocacy. This mid-level role oversees all of Constant Contact’s social media channels (LinkedIn, Instagram, Facebook, etc.) as well as reputation platforms.

As a key member of the Communications team, the Social Media Manager is highly collaborative, strategic, creative, proactive and data-driven. This position requires constant collaboration with stakeholders in marketing, customer support, human resources and other departments to proactively identify high-value content, manage brand reputation, support employee engagement and ensure messaging consistency. You will own content planning and execution, graphic design, community management, trend analysis and reporting. This role reports to the Manager, North America External Communications.

This role is expected to track the latest social media trends, and, where appropriate, use them to drive conversation and elevate the Constant Contact brand. You will leverage owned and third-party data to support Constant Contact’s brand storytelling, contribute directly to marketing goals and cultivate our reputation as an employer and platform of choice. The ideal candidate is well-versed in social media strategy for a B2B brand with demonstrable results and possesses strong creativity and excellent writing and communications skills.

What you'll do:

  • Own organic social media content planning and execution, graphic design, community management, trend analysis and reporting.
  • Acting as the social channel SME for Marketing, guide development and drive execution of the social media strategy so our presence meets overall Constant Contact business goals. This includes directing channel strategy (existing and new channel opportunities), operationalizing the strategy, and highlighting success metrics.
  • Create, edit and manage social content. Ensure content creation is grounded in past performance with an emphasis on driving engagement, growing our following and increasing brand awareness.
  • Own the profile pages for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, TikTok as well as new and emerging channels, as needed. This includes profile photos, descriptions, and key decisions about native platform elements (e.g., naming and organizing Instagram Story Highlights and YouTube playlists, determining Facebook profile sections and names)
  • Collaborate with other relevant teams (e.g., HR, PR, Digital, Content, ex-US marketing) to efficiently create and execute cross-channel promotions of relevant content and support paid media campaigns.
  • Maintain community management guidelines for brand engagement across social channels, both proactive and reactive, while partnering with Customer Support team to resolve any customer issues.
  • Monitor the operationalization of social media to ensure that our tools enable quick and efficient execution and reporting.
  • Advise on and support additional social-led activity for the business, as needed.

Who you are:

  • 5+ years experience in social media marketing in either client-side or agency roles
  • Highly collaborative, strategic, proactive and data-driven
  • Self-starter with excellent communication skills who can operate autonomously, but knows when to escalate or ask for assistance
  • Hands-on experience in execution, creating social posts across a variety of channels
  • Past experience with the small business audience a plus
  • You have a strong point of view on social media best practices, best-in-class tools and platforms
  • Equally comfortable in the worlds of strategy and execution to bring that vision to life
  • You are an active social media user and enjoy keeping up with popular culture and the latest trends from a business perspective
  • Excellent judgment; experience managing social media community management/crisis comms, reputation management
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees
$80,400$100,500 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.