Lead Data Scientist, Marketing Analytics (Remote)



Marketing & Communications, Data Science
Boston, MA, USA
Posted on Saturday, November 18, 2023

ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.

Join us as a Lead Data Scientist on our thriving Marketing Analytics team, where you'll unleash the power of data to fuel innovation and drive insights that inform our media mix and marketing spend strategy. Collaboration is at the heart of what we do, bridging Marketing, Analytics, Data/ML Engineering, and Product teams. You'll be the trusted partner of a skilled peer group, playing a pivotal role in finding viable solutions to complex data challenges that fortify our marketing and acquisition strategies. This role isn't just about data; it's about driving innovation and making a tangible impact.

Here, you will bring unparalleled depth of insights and unlock numerous opportunities for the business using an advanced advertising and marketing technology stack. You will be responsible for owning Marketing Mix Modeling and using advanced statistical techniques to solve critical marketing questions requiring data science. At ezCater, data is our compass, guiding every decision, especially within our marketing endeavors. If you are a self-starter who is passionate about understanding the impact of marketing dollars, forecasting future performance, modeling customer behavior, and designing complex time series/regression experiments… we’re excited to connect with you. Your journey to shaping the future of ezCater marketing starts here!

What You'll Do:

  • Own Marketing Mix Modeling (MMM) and use advanced statistical techniques such as Bayesian and causal inference to analyze large datasets, extract meaningful insights, and provide actionable recommendations to marketing
  • Design and implement complex A/B testing frameworks to evaluate the impact that marketing spend has on new and existing customers
  • Develop predictive models to forecast marketing impact, order activity, user behavior and LTV to anticipate customer needs and contribute to our data-driven marketing strategy
  • Expose patterns across structured and unstructured data to identify business opportunities, working closely with business partners on problems that will materially benefit our customers and our results.
  • Partner with ML engineering team to integrate data science models and algorithms like attribution modeling and customer segmentation within our production environment to fuel decision-making and personalization
  • Focus on end-to-end problem solving, serving as an advisor and mentor to other analysts and BI teams on complex problems that require statistics or Python
  • Proactively identify opportunities for the application of Advanced Analytics and Machine Learning across ezCater - serve as an advocate for continuous improvement across the analytics space
  • Contribute to ezCater’s culture of personal and professional growth by leading projects with multiple stakeholders and mentoring others in this valuable field

What You Have:

  • 5-7 years experience in data science, statistics, computer science, or a related field, performing statistical modeling and quantitative and technical analysis, ideally with experience in marketplace or e-commerce environments
  • Experience with media mix modeling required. Experience with complex experiment design and measuring performance of traditional and digital marketing campaigns is preferred
  • Proficiency in Python or R and SQL is required
  • Experience working with common packages and knowledge of marketing data science / ML modeling techniques (ex. MMM, Scikit-learn, Random Forest, Causal Impact, ARIMAX, Synthetic Control, Gradient Boosting & Logistic Regression, etc.)
  • Experience with both natural and controlled experiment design and a proven ability to solve and communicate complex problems using technical skills, business context, and creativity
  • Experience partnering with business teams on nimble and rapid model development
  • A proven ability to apply a scientific approach to building models, evaluating statistical outcomes and continuous improvement of your work
  • Demonstrated ability collaborating with cross-functional teams on nimble and rapid model development to define and address key business challenges
  • Self-directed and demonstrated ability to define, prioritize, and direct analytics initiatives is a must. Be able to own and deliver projects on time on our own
  • Our data stack consists of Snowflake, DBT, Airflow, AWS, FiveTran, Sagemaker, MLFlow, Kubernetes + Docker. Any experience with the above is a nice-to-have.
  • Strong organization skills, time management skills, detail-oriented, and ability to multitask

The national cash compensation range for this role is $139,000-$188,000*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

ezCater does not sponsor applicants for work visas or legal permanent residence.

What You’ll Get from Us:

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

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