Marketing Analytics Manager, Experimentation & Attribution (Remote)



Marketing & Communications, Data Science
Boston, MA, USA
Posted on Saturday, November 18, 2023

ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.

Join us as a Manager of Marketing Attribution and Experimentation within our thriving Marketing Analytics team, where you'll unleash the power of data to fuel innovation and drive insights that inform our media mix and marketing spend strategy. Collaboration is at the heart of what we do, bridging Marketing, Analytics, Data Engineering, Finance and Product teams. You'll be a people manager and trusted partner of a skilled peer group; playing a pivotal role in finding viable solutions to complex analytical challenges that fortify our marketing and acquisition strategies. This role isn't just about data; it's about driving innovation and making a tangible impact.

Here, you’ll have a combination of IC and management responsibilities owning our marketing experimentation and attribution roadmap using an advanced advertising and martech stack. Your team will be responsible for evolving our ability to measure the impact of our marketing channels. At ezCater, data is our compass, guiding every decision, especially within our marketing endeavors. If you are a self-starter who is passionate about pioneering acquisition strategies, designing and analyzing marketing experiments (A/B tests, causal impact, synthetic control, etc.), implementing attribution modeling, amplifying performance measurement, and quantifying the impact of our marketing dollars… we’re excited to connect with you. Your journey to shaping the future of ezCater marketing starts here!

What You'll Do:

  • Own the marketing experimentation and attribution roadmap with a focus on improving marketing measurement, unlocking growth, and optimizing our multi-million dollar marketing budget
  • Evolve our marketing measurement strategy to determine impact of marketing spend
  • Lead A/B experiments from the Analytics side by supporting experiment design, tracking, and implementation; with ownership over the final analysis
  • Manage a team of 1-3 analysts within your first year at ezCater and advance the innovation of our analytics techniques, approaches, and processes
  • Leverage statistical methodologies (causal impact, traffic spike analysis, halo analysis, time series, synthetic control, etc.) to measure the effectiveness of media dollars in market
  • Partner closely with the Growth Marketing team, Finance and our multi-touch attribution vendor on measurement of marketing campaigns to inform our media mix and marketing investment decisions
  • Proactively identify growth opportunities and participate in important company planning
  • Oversee, create, and evolve channel/campaign reporting in Tableau and other data visualization tools to ensure business partners are empowered to make data-driven decisions with a positive impact on KPIs
  • Partner closely with Analytics peers and teams like Data Engineering and Data Science to develop analysis, models, experiments, and reports that identify new growth opportunities and provide insights into business performance

What You Have:

  • 5+ years experience in a relevant field, such as analytics or data science, performing quantitative and technical analysis, ideally with experience in marketing or e-commerce environments
  • 2+ years experience managing direct reports. Proven success creating team roadmaps, prioritizing and structuring work within team’s scope, and helping analysts build skills through instruction and coaching
  • Experience with different marketing attribution methodologies (including multi-touch attribution) and calculating return on ad spend
  • Experience designing, tracking and implementing A/B tests (marketing platform & geo-testing experience preferred)
  • Proficiency in SQL is a must. Proficiency in statistical programming languages (R or Python) and common data science approaches (e.g. Causal Impact, Logistic Regression, Markov Model, etc) is a plus
  • Experience analyzing the success of various marketing tactics, including brand awareness and digital channels such as Radio, TV, Direct Mail, SEM/SEO, Display, etc.
  • Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms
  • Effective communication skills to convey data insights across different audiences
  • Independent worker with cross-functional collaboration ability and adeptness in presenting insights to stakeholders
  • Strong organization skills, time management skills, detail-oriented, and ability to multitask

The national cash compensation range for this role is $129,000-$162,000*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

ezCater does not sponsor applicants for work visas or legal permanent residence.

What You’ll Get from Us:

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

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