Product Marketing Manager



Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Tuesday, April 2, 2024

Why Join HYCU?

HYCU is the fastest-growing leader in the multi-cloud data protection as a service industry. By bringing true SaaS-based data backup and recovery to both on-premises and cloud-native environments, the company provides unparalleled data protection, migration, disaster recovery and ransomware protection to thousands of companies worldwide. As an award-winning and recognized visionary in the industry, HYCU solutions eliminate complexity, risk and the high cost of legacy- based solutions, providing data protection simplicity to make the world safer. With an industry- leading NPS score of 91, customers experience frictionless, cost-effective data protection, anywhere, everywhere. HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at


Are you passionate about growing your career with a hypergrowth B2B SaaS startup company?

Do you love to build? Do you thrive in fast-paced environments?

HYCU is seeking a high-energy, innovative Product Marketing Manager to help us scale and maintain rapid growth. As a key member of the GTM team, you will partner with Product, Sales and Marketing to drive GTM strategy, positioning and messaging that decreases friction in the buying journey and helps HYCU win with our target customers.

In this role, you will be responsible for knowing our customers, market and competitors inside and out, and will use this knowledge to create customer-centric, value-focused messaging, positioning and content that makes HYCU stand out in a crowded market.

Our Product Marketing team helps HYCU grow and thrive by providing cross-functional teams with the guidance needed to execute more efficient and effective GTM initiatives that drive pipeline and revenue growth. If this sounds like you, please apply today!


  • Bangalore, Karnataka, India (Hybrid; 3 days onsite/2 days remote)

What You’ll Do:

  • Develop and execute comprehensive product marketing strategies that drive adoption, revenue growth, and customer success
  • Conduct market research and analyze customer insights to inform product positioning, messaging, and value propositions
  • Collaborate with product management, sales, and marketing teams to align product marketing efforts with company goals and customer needs
  • Create compelling content that effectively communicates the value of our products, including product collateral, website copy, blog posts, and sales enablement materials
  • Plan and execute product launches, ensuring cross-functional alignment and maximizing product visibility and adoption
  • Partner with product management to build and deliver enablement content to help Sales easily communicate the value of HYCU to prospects
  • Support with the development and management of customer case studies, testimonials, and success stories to showcase the impact of our products
  • Monitor and analyze competitor activities, market trends, and industry developments to identify opportunities, inform decision-making and inform differentiated messaging and positioning
  • Measure and report on the effectiveness of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement

What We’re Looking For:

  • 7+ years of product marketing experience in B2B SaaS, with a proven track record of success
  • Experience with market research, customer segmentation, and persona development
  • Exceptional communication and storytelling skills, with the ability to create compelling messaging and narratives that resonate with target audiences
  • Strong analytical and problem-solving skills, with the ability to derive actionable insights from data
  • Strong project management skills, with exceptional attention to detail
  • Strong presentation skills, comfortable presenting in front of internal and external audiences
  • Flexibility to work evening hours that overlap with US counterparts
  • Bachelor’s degree in marketing, business, or a related field; MBA is a plus

Who you are:

  • Hungry, self-starter with an inherent curiosity about business and technology
  • Lifelong learner with a growth mindset
  • Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU
  • Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
  • Collaborative, creative thinking, problem solver with a bias for action and the ability to excel in a fast-paced, high-growth environment

It’s Great if You Have:

  • Experience within data protection, cloud-native, security, data storage industries
  • Experience in a fast-paced, high-growth startup
  • Familiarity with hyper-converged infrastructure (Nutanix, VMware, etc.), public cloud (AWS, GCP, and Azure), and/or storage is a plus

Attributes of a Successful HYCUer:

  • Strategic thinker who thinks outside the box
  • Takes responsibility and ownership for driving successful outcomes
  • Team collaborator who can inspire and motivate others
  • Hands-on, builders' mentality with an entrepreneurial mindset and intrinsic motivation
  • Intellectual curiosity, always open for continuous learning
  • Results-driven with a winning attitude

Who We Are:

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.

The following is how we approach each Core Value:

  • Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.
  • Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.
  • Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

"We are at our best when we stay true to our Core Values." ~ Simon Taylor, CEO

What We Offer:
Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.” At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including private Medical, gym in the office, parking, cafeteria, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.