Director of Partner Marketing, Americas

HYCU

HYCU

Marketing & Communications
Boston, MA, USA
Posted on Saturday, April 13, 2024

Why Join HYCU?

HYCU the fastest-growing leaders in the multi-cloud Data Protection SaaS industry. By bringing true SaaS-based data backup and recovery to both on-premises and cloud-native environments, the company provides unparalleled data protection, migration, disaster recovery and ransomware protection to thousands of companies worldwide. As an award-winning and recognized visionary in the industry, HYCU solutions eliminate complexity, risk and the high cost of legacy- based solutions, providing data protection simplicity to make the world safer. With an industry- leading NPS score of 91, customers experience frictionless, cost-effective data protection, anywhere, everywhere. HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.

Overview

Are you passionate about developing relationships and building partner programs in a SaaS startup environment?

Do you love to build? Do you thrive in fast-paced environments?

We are looking for a Director of Partner Marketing, Americas that will be a key leader in our marketing team, responsible for developing and executing strategies to drive collaborative marketing initiatives with our partners. You will play a pivotal role in building and maintaining strong relationships with partners, driving joint marketing campaigns, and ultimately contributing to the growth and success of our organization.

This individual will be a hands-on leader, expected to develop, execute, and measure campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners in HYCU’s ecosystem.

HYCU is one of the fastest-growing leaders in the multi-cloud Data Protection SaaS industry and those who have a “builders” mentality will thrive here. If your passion is developing relationships and building partner programs in a SaaS startup environment, this could be the perfect opportunity for you!

Location:

  • Boston, MA (Hybrid; 3 days onsite/2 days remote)

What You’ll Do:

In this role you will develop and execute a comprehensive partner marketing strategy aligned with HYCU's overall business objectives. You will drive initiatives to establish HYCU's brand within the ecosystem, creating a compelling narrative that resonates with partners and customers. You will be responsible for the following:

  • Develop and nurture strong relationships with key partners, understanding their business goals and marketing objectives
  • Collaborate closely with the sales and business development teams to align partner marketing efforts with overall company strategies
  • Lead the development and execution of joint marketing campaigns with partners to drive brand awareness, lead generation, and revenue growth
  • Create and coordinate co-branded marketing collateral, including presentations, webinars, case studies, and other materials
  • Own and drive partner marketing development funds strategy, planning and execution
  • Work with partners to develop strategic marketing plans that align with both parties' goals and objectives
  • Identify opportunities for joint events, sponsorships, and thought leadership initiatives
  • Collaborate with partners to create and share content, such as blog posts, whitepapers, and videos, that highlight the value of the partnership and address the needs of our shared target audience
  • Continually assess Partner/Field needs and requirements to build new marketing programs
  • Define key performance indicators (KPIs) for partner marketing initiatives and regularly analyze and report on the success of campaigns
  • Utilize data-driven insights to optimize and enhance future campaigns
  • Manage the partner marketing budget effectively, ensuring optimal allocation of resources for maximum impact
  • Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts
  • Work with sales teams to integrate partner marketing initiatives into the sales process

What We’re Looking For:

  • Bachelor’s degree in Marketing, Business, or a related field
  • 10+ years of demonstrated Partner Marketing experience with a B2B SaaS/Technology company
  • Proven success in developing and executing joint marketing campaigns and strategies with a wide range of partners in the B2B software, cloud technology space.
  • Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original and innovative content on their own
  • Must take responsibility and ownership for driving successful outcomes
  • Hands-on expertise with CRM systems (Salesforce)
  • Proficient with digital marketing automation tools and analytics platforms such as: Webflow, Marketo, HubSpot, SEMrush, Google Analytics and Google Ads, Canva, Ahrefs, Google Data Studio, Jira and more are nice to have
  • Ability to juggle multiple, demanding tasks simultaneously and with accuracy
  • Passion for educating partners and field engagement
  • Ability to travel up to 10-20%

It’s Great if You Have:

  • B2B SaaS experience
  • Experience within data protection, cloud-native, security, data storage industries
  • A Master’s degree

Attributes of a Successful HYCUer in this role:

  • Hungry, self-starter and strategic thinker who thinks outside the box
  • Passion for Partner, Channel & Field marketing and your customers
  • Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude
  • Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
  • Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation
  • Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU
  • Intellectual curiosity, always open for continuous learning/growth mindset

Who We Are:

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.

The following is how we approach each Core Value:

  • Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.
  • Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.
  • Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

"We are at our best when we stay true to our Core Values."~ Simon Taylor, CEO

What We Offer:
Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.” At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.