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Marketing Programs Manager
Intersystems
This job is no longer accepting applications
See open jobs at Intersystems.See open jobs similar to "Marketing Programs Manager" Mass Technology Leadership Council.Marketing & Communications
Singapore
Posted on Thursday, November 9, 2023
Job Summary
As Marketing Programs Manager, you will be responsible for the creation and management of integrated marketing programs that address the company’s agreed business plans and priorities for Southeast Asia, working closely with cross-functional and regional teams across marketing and sales.
You will have a proven track record in providing professional marketing services in a business-to-business environment. You will be a creative marketing programs innovator with a passion for customer success who thrives in an entrepreneurial environment with the stability and support afforded by a highly successful $1b global company.
This role will be office-based in Singapore, with a requirement for regular business travel within the Southeast Asia region.
Responsibilities
- Create and manage innovative marketing programs that drive targeted brand awareness in established markets as well as new markets across the Southeast Asia region.
- Plan, develop and execute integrated marketing programs for prospect engagement and lead nurture, helping to move leads through the sales pipeline, including but not limited to a mixture of direct marketing, webinars, digital inbound and outbound, events, tradeshows, public relations, content, telemarketing, and social elements.
- Drive digital marketing innovation supported by collaboration with global peers. Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with regional and global marketing, sales and associated teams to plan and execute programs and analyse programs outcomes for organisation-wide growth.
- Create and implement KPIs, reviewing the adoption and effectiveness of marketing programs.
- Develop and execute co-marketing initiatives with channel partners to increase partner engagement and success.
- Track and report on marketing campaign effectiveness using agreed metrics, i.e: web traffic, industry trends, and various types of quantifiable data.
- Work with and monitor marketing agencies and vendors to ensure that goals are being achieved to the agreed quality standards and budget.
- Stay up to date with industry news, regulations and trends for strategy and planning
- Embrace and drive innovative marketing strategies and techniques, translating the latest thinking into practical approaches
Experience and Qualifications
- Create and manage innovative marketing programs that drive targeted brand awareness in established markets as well as new markets across the Southeast Asia region.
- Plan, develop and execute integrated marketing programs for prospect engagement and lead nurture, helping to move leads through the sales pipeline, including but not limited to a mixture of direct marketing, webinars, digital inbound and outbound, events, tradeshows, public relations, content, telemarketing, and social elements.
- Drive digital marketing innovation supported by collaboration with global peers. Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with regional and global marketing, sales and associated teams to plan and execute programs and analyse programs outcomes for organisation-wide growth.
- Create and implement KPIs, reviewing the adoption and effectiveness of marketing programs.
- Develop and execute co-marketing initiatives with channel partners to increase partner engagement and success.
- Track and report on marketing campaign effectiveness using agreed metrics, i.e: web traffic, industry trends, and various types of quantifiable data.
- Work with and monitor marketing agencies and vendors to ensure that goals are being achieved to the agreed quality standards and budget.
- Stay up to date with industry news, regulations and trends for strategy and planning
- Embrace and drive innovative marketing strategies and techniques, translating the latest thinking into practical approaches.
Education and Training
- Marketing professional with at least four years of experience and demonstrable success in the formulation and implementation of strategic marketing and communication plans for software technology and applications, and/or professional services businesses.
About InterSystems
Established in 1978, InterSystems provides innovative data solutions for organizations with critical information needs in the healthcare, finance, and logistics sectors and beyond. Our cloud-first data platforms solve interoperability, speed, and scalability problems for organizations around the globe. InterSystems also develops and supports data management in hospitals through the world’s most proven electronic medical record, as well as unified care records for health systems and governments through a powerful suite of healthcare data integration solutions. The company is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 25 offices worldwide. For more information, please visit InterSystems.com.
This job is no longer accepting applications
See open jobs at Intersystems.See open jobs similar to "Marketing Programs Manager" Mass Technology Leadership Council.