Vice President, Product Marketing



Marketing & Communications, Product
Boston, MA, USA
Posted on Saturday, March 9, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

As the Vice President, Product Marketing, you are a strategic thinker and compelling storyteller who is highly experienced in leading product marketing teams and passionate about collaborating with customers. In this role, you will drive strategy based on a deep understanding of our customer, their needs and the marketplace. You are an exceptional product champion and have extensive experience in enterprise B2B and SMB product marketing, as well as proven success in enabling sales to communicate our unique value proposition. You have experience developing strategic and innovative GTM programs for B2B and SMB software products, and you have successfully launched high growth products in your career. You deeply understand market dynamics, customer needs, the competitive landscape and product levers to drive overall messaging and value proposition for Klaviyo’s platform and products.

How You will Make a Difference:

  • Team Leader:· Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers
  • Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
  • Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide. Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy
  • Product Positioning: Develop product positioning and messaging that differentiates our products in the market
  • Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.
  • Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products.Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck
  • Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy
  • Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Klaviyo’s product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings.

Who You Are:

  • 10+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning
  • Solid ability to problem-solve and think strategically
  • Ability to conduct research and shape the problem space in ambiguous settings
  • Collaborative approach to work with cross-functional teams
  • Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations
  • Team player; able to communicate with technical and business experts at all levels of the organization
  • Ability to motivate people
  • Experience in customer engagements
  • Confident personality and strong interpersonal skills with track record for influencing outside span of control
  • Background with middleware products, such as big data, data integration, cloud and application integration technologies
  • Strong presentation skills and ability to deal with ambiguity is a must
  • Ability to prioritize and meet deadlines

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$300,000$400,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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