Senior Integrated Marketing Manager, Brand



Marketing & Communications
Boston, MA, USA
Posted on Thursday, March 28, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

Klaviyo is looking for a Senior Integrated Marketing Manager to help bring our brand programs to life across channels. From high-level campaign strategy to the nitty gritty launch details to performance reporting, you’ll lead the charge in making it all happen — in close partnership with our marketing, creative, and sales teams. This candidate will report to our Director of Brand and will play a key role in some of our most impactful campaigns and help us continually improve the process along the way.

How You'll Make a Difference

  • Collaborate and work cross-functionally to align campaign strategy, programs, and goals across the marketing team and broader organization
  • Ideate and lead discussions to come up with bold, creative ideas for our campaigns to cut through the noise, stand out in a crowded market, and elevate our brand
  • Optimize campaign messaging and positioning with Product Marketing and PR teams to create engagement and brand consistency at every touch point
  • Craft end-to-end customer journeys by partnering with our content and creative teams to optimize existing content and strategize new content
  • Rally our sales, partner, community, and internal teams around brand campaigns to amplify our message and reach
  • Understand industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, landing page experience to make each campaign deeply resonate with our audience
  • Define and build measurement plans with the Analytics team to define success drivers and growth levers by country, audience, channel, and specific tactic
  • Gather and analyze campaign performance, including reporting on key learnings
  • Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritization across multiple stakeholders

Who You Are

  • 5+ years of generalist SaaS marketing experience; a combination of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing is highly desirable
  • 3+ years working in B2B marketing capacity
  • Proven expertise launching integrated campaigns at high-growth companies with demonstrable ROI
  • Sharp project management, communication, and writing skills — able to bring clarity and action to keep work moving forward with many stakeholders
  • Experience tracking and reporting on brand marketing performance across various metrics and diverse channels
  • Comfortable in a fast-paced, agile, and high-performance environment with ability to navigate gray areas by developing new processes and streamline workflows
  • Confident in advocating and educating cross-functional stakeholders on the nuances of brand marketing and setting expectations for how we approach each campaign
  • Excellent organizational, time management, and collaborative skills with ability to project manage across multiple teams with confidence and expertise, with interactions ranging from top executives to other individual contributors across marketing

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$124,000$186,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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