Director, Marketing Operations



Marketing & Communications, Operations
Boston, MA, USA
Posted on Friday, March 29, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

The Director of Marketing Operations is responsible for building, overseeing and optimizing our lead management and funnel processes to convert prospects into customers. This role leads the charge on the marketing team's tech stack and serves as the primary owner of the marketing automation platform, responsible for maintaining and optimizing the platform to support marketing operations and campaigns.

The ideal candidate has strong experience architecting and scaling marketing automation systems and processes. This person has a proven record of working collaboratively with GTM operations to monitor, automate and solve blockers in sales and marketing handoff. This is someone who thrives in a collaborative environment, has successfully managed large-scale projects, and understands how platforms can be configured and enhanced.

How you’ll have an impact:

  • Own and manage all aspects of prospect scoring, routing, and enrichment
  • Coordinate with sales operations and web team to ensure successful system and process integration with other departments and
  • Manage the lead progression process, and provide recommendations and enhancements as needed
  • Troubleshoot lead flow volume, respond to marketing business operational needs, and proactively monitor systems
  • Ensure seamless integration between sales and marketing for effective lead handoff
  • Maintain and manage our marketing automation platform , including various system integrations into our CRM (Salesforce)
  • Assist with and provide insights to optimize our database (including new data sources, enrichment, deduplication, data hygiene, and segmentation) across our different systems (CRM, Marketing Automation).
  • Manage data hygiene, list management and administration of the marketing automation platform and collaborate with Salesforce Administrator to improve data transfers across CRM technologies.
  • Oversee the lead data's quality assurance and hygiene from capture to storage, ensuring the highest standards of data management.
  • Manage our marketing technology stack and identify opportunities to enhance and consolidate to maximize impact and usage.
  • Scale and mentor a team of talented marketing operations experts

Who you are:

  • 10+ years of expertise using a marketing automation platform
  • 5+ years of experience managing a team of marketing operations experts
  • Experience integrating other technologies to the marketing automation platform and customizing those integrations to meet business needs and requirements.
  • Strong familiarity with (SFDC), specifically with lead management.
  • Experience with Martech stack (LeanData, Salesforce, 6Sense etc.)

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$176,000$264,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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