Director, SEO



Marketing & Communications
Boston, MA, USA
Posted on Saturday, June 1, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

Position Overview:

We are seeking a highly experienced and visionary SEO Director to join our team. This pivotal role will be responsible for steering our SEO strategy across all of Klaviyo’s digital properties, driving significant organic growth, and ensuring our digital presence is optimized globally. The SEO Director will collaborate with various departments and stakeholders, demonstrating leadership and expertise in SEO to propel our business objectives forward.

Key Responsibilities:

  • Strategic Leadership: Architect and execute a comprehensive, enterprise-level SEO strategy that aligns with the company’s broader digital marketing goals and business objectives.
  • Oversee SEO initiatives and influence the content team across all web properties, ensuring a cohesive, scalable, and innovative approach.Cross-Functional Collaboration: Partner with senior leaders in marketing, content, product, engineering, Customer Success, and UX/UI to embed SEO best practices into all digital initiatives. Lead global SEO efforts, customizing strategies to suit different markets and regions, ensuring cultural and linguistic relevance.
  • Performance Analysis and Reporting: Define and monitor key SEO performance metrics, providing regular, detailed reports to executive leadership. Leverage advanced analytics tools to assess and optimize SEO performance, translating data into actionable insights.
  • Technical SEO: Direct technical SEO audits and initiatives, ensuring our websites are primed for optimal crawling, indexing, and ranking. Stay at the forefront of SEO technologies and algorithm changes, adapting strategies to maintain competitive advantage.
  • Content Strategy: Guide the content teams in crafting an SEO-optimized content strategy that drives organic traffic and enhances user engagement. Identify and fill content gaps, providing strategic direction for content creation and optimization across our main website, help center, academy and other sites as needed.
  • Team Leadership and Development: Lead, mentor, and inspire a high-performing team of SEO professionals (currently 1 headcount), fostering a culture of excellence and continuous improvement. Provide advanced training and support to cross-functional teams to deepen their understanding of SEO principles and practices.


  • Bachelor's degree in Marketing, Business, Computer Science, or a related field; an MBA or Master’s degree is highly preferred.
  • 12+ years of progressive SEO experience, with a proven track record of driving organic growth for large, complex websites.
  • Extensive experience in the SaaS, subscription or technology sector is highly desirable.
  • Expertise in using advanced SEO tools and platforms (e.g., Brightedge, Google Analytics, Google Search Console, SEMrush).
  • Strong technical acumen, including proficiency in HTML, CSS, structured data markup, and JavaScript as they relate to SEO.
  • Superior analytical skills with the ability to synthesize data, generate insights, and make informed decisions.
  • Exceptional communication and leadership skills, with the ability to influence and collaborate effectively at all organizational levels.
  • Proven experience in building and leading high-performing teams.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$172,000$258,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms, or unsolicited calls.

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