Director Social Media



Marketing & Communications
San Mateo, CA, USA
Posted on Thursday, June 20, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

  • How you’ll make a difference

    • Build and lead a high-impact team while rolling up your sleeves and diving into the details to ensure execution excellence
    • Develop strategic plans across organic social channels to drive product and brand awareness, highlighting klaviyo's innovations and priorities
    • Work cross-functionally with stakeholders and teams across the company including product marketing, employer brand, customer support, community, PR, and creative
    • Bring our content and campaigns to life across our social channels through unique and differentiated voice, tone, and style
    • Create magnetic feeds with content that educates, entertains, and resonates with our diverse audience, to grow our following across channels and keep them coming back
    • Own organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
    • Stay on top of digital trends and conversations to ensure klaviyo's broader relevance
    • Help us prioritize, refine, and continually improve our approach to key platforms, then develop strategies for new and emerging channels
    • Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for highly engaging content
    • Analyze data to derive actionable insights that optimize social media performance

    Who you are

    • 12+ years experience in B2B2C social media strategy across all functions such as creative strategy, content creation, influencer and community and measurement
    • Comfortable wearing multiple hats—you can think big and be strategic but don’t mind being in the weeds of the conversations happening every day on social media
    • Advanced understanding of social media tracking and reporting — you continuously demand more from our content and channels to drive serious impact
    • Great brainstormer capable of generating big ideas, and then going and figuring out how to execute them
    • Resourceful and able to take direction well, and able to move fast and balance multiple projects simultaneously
    • Sharp copywriting skills and proficiency in video and photo editing tools, digital media formats, and graphic design
    • Experience developing and managing to a budget and accurately tracking performance of social media activities and ROI
    • Strong understanding of how to build the right team structure for different organizational phases and priorities
    • Excellent organizational, time management, and collaborative skills with ability to work across multiple teams and stakeholders with confidence and expertise
    • Ability to thrive working in a fast-paced, fluid, and challenging environment
    • Passion for trends and topics related to commerce, entrepreneurship and SMB
    • ***Open to hire in Boston, San Mateo, Denver, and NYC***

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$176,000$264,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms, or unsolicited calls.

You can find our Job Applicant Privacy Notice here.