Senior Product Marketing Manager - Marketplace

Mirakl

Mirakl

Marketing & Communications, Product
Paris, France
Posted on Tuesday, August 1, 2023

Mirakl is a global SaaS technology company that enables businesses to achieve profitable and sustainable eCommerce growth.

Mirakl’s industry-leading suite includes solutions in marketplace, dropship, supplier catalog management and pay-out, supplier sourcing ecosystem, personalization, and retail media to revolutionize the way businesses sell online. Mirakl’s award-winning technology is chosen by more than 400 of the world’s most trusted brands across retail and B2B industries.

Our latest $555M Series E fundraising values the company over $3.5B and places it among the most dynamic players in eCommerce in the world.

Headquartered in Paris and Boston and with offices in 9 countries, Mirakl is recognized as a Great Place to Work company.

Your Impact:

This is a highly strategic product marketing role that will focus on Mirakl’s flagship product, marketplace. This role will focus heavily on driving customer adoption of solutions and driving new deals, continuously highlighting the Mirakl Marketplace Platform as the most advanced solution on the market.

This person will be based in Europe, reporting to the VP of Product & Industry Marketing as a senior individual contributor.

Mirakl Marketplace product marketing ownership:

  • Work closely with Product Management to understand the core Mirakl Marketplace Platform releases as well as new solutions in the roadmap, mapping key capabilities to market/buying requirements
  • Collaborate with the Director of Strategy & Market Intelligence to evaluate competition’s capabilities and ensure those insights are well incorporated into Mirakl’s product planning and GTM. Keep abreast of customer and market trends directly and via Product Management, Sales, Customer Success.
  • Build relationships with Analysts to gain market insights and gather differentiating intelligence.
  • Define and manage the GTM calendar and timing of new enhancement launches and necessary release process and cadences globally in order to meet the needs of internal and external stakeholders and launch goals
  • Develop and execute worldwide product go-to-market, from strategy to tactical plan development - then work in concert with cross-functional teams to ensure successful execution from enablement, customer success, marketing, sales, etc.
  • Create target account and buyer profiles working closely with Sales, Sales Ops and Product Management, and beta customers to understand the target audience and buying requirements.
  • Build messaging & positioning that clearly articulates Mirakl’s differentiation and ability to meet the specialized requirements for new solutions or expansion opportunities.
  • You’ll build illustrative narratives and visual demonstrations that showcase the value and differentiation of Mirakl’s new and existing advanced capabilities.
  • Create and deliver sales and customer success enablement materials and programs including field communications, presentations, and market overview content to support the sale and adoption of products and solutions to market. Support the cascade of these programs globally, regionally, and into Mirakl’s hubs around the world.

Qualifications

  • Education: Bachelor’s Degree, MBA/master’s preferred
  • Fluent in spoken and written English (French is a plus)
  • 10+ years of professional experience
  • 3+ years of Enterprise SaaS Product Marketing
  • Experience working with eCommerce or marketplace platforms is preferred
  • Exceptional internal communicator and collaborator with the ability to inspire and motivate others
  • History of successfully working with product teams across many countries and cultures
  • Ability to distill complex and broad concepts into simple, inspiring, and short content
  • Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
  • A track record of success in a fast-paced, agile, high-growth, global environment

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.