Product Marketing Manager



Marketing & Communications, Product
United States
Posted on Monday, May 20, 2024

Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 99 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!

Intro and job overview:

As a Product Marketing Manager, you will play a key role in shaping the market success of the Precisely portfolio of Data products. You will be responsible for understanding market trends and customer needs so that you can develop positioning and messaging that will differentiate our Data offerings from the competition. You will collaborate across the Marketing organization as well as with product management and sales teams to develop messaging and content that aligns with product roadmaps and sales objectives, enhances the position of our products, and builds pipeline. While you will work closely with the demand generation team, this is not a marketing campaign management position.

Responsibilities and Duties:

  • Research market trends, customer needs, and the competitive landscape for Precisely Data products.
  • Align with Product Managers on Data roadmaps and initiatives to bring new products and capabilities to market.
  • Create clear, differentiated messaging and high-quality content (e.g., product collateral, presentations, and more) that clearly articulates the value of the Precisely Data portfolio.
  • Collaborate across the Marketing organization on content and campaigns that position our Data products, generate pipeline, enable field and partner teams to succeed, and fosters customer loyalty.
  • Present the value of Precisely Data solutions to audiences of prospects, industry analysts, and other influencers.
  • Other duties may be assigned

Requirements and Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of product marketing experience in B2B software marketing.
  • Strategic thinker with strong written and verbal communications skills.
  • Familiarity with Data products, such as streets, boundaries, demographics, is highly desirable.
  • Understanding of data enrichment as part of an enterprise data management process is desirable.
  • Experience drafting messaging documents, product collateral, and client-facing presentations.
  • Demonstrated ability work with a team and collaborate cross-functionally in a fast-paced environment.
  • Strong organization and time management skills, with attention to detail and the ability to handle multiple priorities.
  • Travel is required: Yes – Approximately 5 %


It is a requirement for all roles at Precisely to adhere to applicable data privacy and security laws, rules, regulations, and company policies. For more information about Precisely’s privacy practices, please see our Privacy Notice: