Marketing Operations Specialist - Lead Management



Marketing & Communications, Operations
43-300 Bielsko-Biala, Poland
Posted on Thursday, June 13, 2024

Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 99 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!

Intro and job overview: This Marketing Operations Specialist role will join a rockstar marketing operations team that moves quickly and works cross functionally to achieve our goals. This role will primarily be focused around supporting our demand generation team. We’re looking for a creative thinker with great attention to detail who can help the marketing team achieve our goal of lead acquisition and conversion. Activities will include evaluate and refine lead management processes to enhance efficiency and effectiveness, importing leads according to our data standards, and analyzing lead assignment performance to identify areas of optimization.

Responsibilities and Duties:

  • Prepare and manage lead import into the marketing automation platform to ensure seamless data integration.
  • Maintain and optimize process workflow for lead routing, list uploads, and data management between sales and marketing systems.
  • Oversee our database management ensuring list import cleanliness, data accuracy, segmentation, and compliance with privacy laws.
  • Perform daily tasks including lead imports, mass record updates, data accuracy monitoring, report building, routing issue identification and resolutions, testing, and coordinating with sales team to ensure accurate lead assignment.
  • Troubleshoot issues or failures with current marketing automation integrations and assist in incorporating additional platforms.
  • Contribute to our knowledge base of processes and how-to guides.

Requirements and Qualifications:

  • Bachelor’s degree
  • 1-3 years of experience related to operations or marketing.
  • Experience with marketing automation, Salesforce and Lean Data is a plus.
  • Ability to solve and communicate technical issues independently and collaboratively.
  • Willingness to work in a fast-paced, dynamic environment.
  • Goal-oriented, highly confident, self-motivated
  • Excellent verbal and written communication skills
  • Moderate knowledge of Microsoft Excel, reporting and analysis skills are a plus.
  • Strong organizational, time management, and attention to detail skills
  • Adaptability to new challenges


It is a requirement for all roles at Precisely to adhere to applicable data privacy and security laws, rules, regulations, and company policies. For more information about Precisely’s privacy practices, please see our Privacy Notice: