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Product Marketing Manager, Software Supply Chain Security
ReversingLabs
Marketing & Communications, Product, Operations
United States
Posted on Dec 14, 2024
ReversingLabs is the trusted authority in software and file security, providing a modern cybersecurity platform to verify, trust and deliver safe binaries every time. Trusted by the Fortune 500 and leading cybersecurity vendors, ReversingLabs Titanium Platform® powers the software supply chain and file security insights, tracking over 35 billion files daily.
The explosion in software supply chain attacks combined with new industry guidelines and Executive Orders has created a significant demand for cybersecurity solutions to protect companies building and deploying software. ReversingLabs is on the leading edge of this critical need, recently recognized at the 2023 Hot Company for Software Supply Chain Security by Cyber Defence Magazine.
This is a game-changing opportunity. ReversingLabs is the only company to dissect large and compiles binaries at the speed, scale, and explainability to protect the enterprise end-to-end.
Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure, can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey.
You, as the Product Marketing Manager with rich expertise in the software development lifecycle (SDLC), particularly in SCA or SAST. As the Product Marketing Manager, you will be responsible for marketing our Software Supply Chain Security solution.
You will work closely with Product Management, Engineering, Sales, and Marketing, collaborating to drive brand awareness, demand generation, and growth while ensuring sales are properly enabled. As a major contributor to sales enablement, you will develop key messaging, web content solution briefs, white paper, sales playbooks, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved. This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful. Reporting to the VP of Product Marketing, the Product Marketing Manager, will play a key role in developing and executing our go-to-market programs and campaigns that drive demand, accelerate the sales cycle, and build our brand awareness and thought leadership.
What You Will Do:
- Possess deep domain expertise in application security software development lifecycle, as well as the software/TPCRM processes for acquiring, purchasing, and deploying software across an enterprise.
- Work alongside the product management team and develop, update, and maintain all relevant product content supporting the full solution suite
- Strong cross-functional collaboration with product management, sales, and marketing, as well as demand generation, content marketing, field marketing, and communications
- Maintain updated persona-based profiles and value propositions for usage across sales and demand generation content
- Develop sales playbooks, discovery guides, competitive briefs, customer presentations, and ROI tools
- Consistently engage with customers to fuel reference programs, customer advisory boards, case study production and customer events
- Develop web content, white papers, solution briefs, eBooks, blogs, videos and how-to guides with clear and compelling value propositions across the customer journey
- Develop customer and personalized materials in support of ABM and targeted account list programs across enterprise and BD accounts
- Work alongside the Technical Marketing team to produce compelling first-touch demos, webinars, and technical presentations.
- Maintain and communicate updated sales enablement materials through recurring communications and a centralized sales enablement platform
- Play a major role in delivering recurring sales onboarding and training that’s consistently measured for continuous improvement
- Work closely with demand generation to meet global lead, pipeline and sales objectives
- Speak at industry events in addition to customer and partner-facing webinars
- Gather and analyze sales enablement, campaign, product, and win/loss performance
- Other duties as assigned
What We Are Looking For:
- 3-5 years working in cybersecurity and SDLC space required, ideally for a SCA organization
- 5+ years of B2B product marketing experience
- Possesses a combination of strategic thinking, execution, creativity, and project management skills
- Loves to create compelling experiences through the written and visual form to guide users through the digital and personal buying journey
- Always thinking about how to make sales successful through training, enablement, messaging, personalized content, and campaigns
- Passion for winning, driving change, and executing in a fast-moving startup environment
- Ability to work collaboratively in a team-based environment
- Excellent problem-solving and communication skills
- The ability to travel up to 25% or as required by this position