Data Analyst, Marketing

Rocket Software

Rocket Software

Marketing & Communications, IT, Data Science
Multiple locations
Posted on Tuesday, July 9, 2024

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

We are seeking a skilled Data Analyst to join our Marketing Analytics team. The ideal candidate will be responsible for analyzing marketing data, generating insights, and providing actionable recommendations to optimize marketing strategies. This role requires strong analytical skills, proficiency in data mining, data manipulation and visualization tools, and the ability to communicate findings effectively to stakeholders.

Essential Duties and Responsibilities:

  • Mine, cleanse, and interpret data, analyze results using statistical techniques and provide ongoing insights to the team.

  • Acquire data from primary or secondary data sources including but not limited to Salesforce, Marketo, Social Media Platforms, 6sense, Marketo Measure, Adobe Experience Platform

  • Provide performance reporting, insights and recommendations given a regular cadence as well as ad-hoc when needed

  • Collaborate with go-to-market teams and outside vendors/agencies to optimize marketing activities regularly

  • Utilize Rocket’s ABM tool-set to orchestrate customer journeys

  • Identify, analyze, and interpret trends or patterns in complex data sets

  • Stay up to date on industry trends and best practices in data analytics

Required Qualifications:

  • Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science).

  • Proven experience in data analysis, preferably in a marketing or digital analytics role.

  • Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).

  • Experience with web analytics platforms (e.g., LinkedIn, Adobe Analytics, 6sense).

  • Understanding of marketing concepts and strategies.

  • Familiarity with statistical analysis techniques and A/B testing methodologies.

  • Strong communication skills with the ability to translate complex data into actionable insights.

  • Detail-oriented with a passion for problem-solving and continuous learning.

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Equity & Inclusion:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.


Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to We will make a determination on your request for reasonable accommodation on a case-by-case basis.


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!