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Senior Product Marketing Manager
Rocket Software
Marketing & Communications, Product
Vilnius, Lithuania
Posted on Jan 14, 2025
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description Summary:
We’re looking for a Senior Solution & Customer Marketing Manager to drive transformational growth within Rocket Software’s Infrastructure Modernization business unit.This position offers hybrid setup with the flexibility to work from any location in Lithuania, whether it's your home or our office in Vilnius.
Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable development and IT teams at some of the world’s largest organizations to modernize their distributed COBOL applications. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute go-to-market strategies that build pipeline, drive revenue, and increase customer retention.
Essential Duties and Responsibilities:
Develop GTM Strategies as Foundations for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy and align the organization to market opportunities and target audiences.
Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.
Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.
Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution.
Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.
Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit.
Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.
Required Qualifications:
5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)
Proven track record of developing compelling messaging and unique value propositions that resonate with technical and business audiences
Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements
Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication
Proven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market
Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes
Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies
Experience and comfort with giving presentations to executive-level audiences, including Business line leaders
Proven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategies
Experience with COBOL messaging and product launches is a bonus
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
#LI-Remote
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...What Rocket Software can offer you in Vilnius:
Health Insurance: Choose from 3 great options!
Generous Time Off: Enjoy 25 days of annual leave, plus Juneteenth as an extra day off for everyone.
Rocket enhanced parental leave benefit.
Easy Sick Days: Get 6 days of fully paid sick leave without needing a medical certificate.
Employee Assistance Program – Digital Courses & Meditations, Certified Personal Coaching & Personal Therapy sessions.
Workcation Policy: Enjoy the flexibility to work from a vacation spot, combining work and leisure.
Choose your own hybrid/remote work model
Salary range applies only to candidates in Lithuania
Salary offer for the candidate is determined based on the predefined salary ranges for the position and depends on the level of competence and experience of the candidate.
Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!