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Senior Customer Marketing Manager
Rocket Software
Marketing & Communications, Customer Service
Vilnius, Lithuania
Posted on Mar 13, 2025
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description Summary:
We’re looking for a Senior Customer Marketing Manager to drive customer engagement and renewals by designing and executing engaging customer marketing experiences.Reporting to the Associate Manager, Customer Marketing as part of the Solution and Customer Marketing team, and working closely with sales, customer success, product, and marketing, you will play a critical role in strengthening customer relationships and fueling growth. You will develop and execute marketing programs that enhance adoption, drive renewals, increase expansion opportunities and build advocacy, ultimately driving long-term success for our customers and business.
Essential Duties and Responsibilities:
Driving Renewals & Retention. Develop renewal-focused marketing programs that reinforce the ongoing value of Rocket Software.
Supporting Adoption & Value Realization. Develop and execute targeted campaigns that help customers successfully adopt and deploy Rocket Software solutions.
Increasing Cross-Sell & Upsell Opportunities. Develop campaigns that identify and promote relevant cross-sell and upsell opportunities based on customer needs.
Building Customer Advocacy & Community Engagement. Support and expand customer advocacy programs by partnering with the Customer Community team to foster engagement.
Collaborating cross-functionally: Work cross-functionally with product management, sales, customer success, and marketing teams to align customer marketing initiatives with broader business objectives and ensure seamless execution.
Metrics and Reporting: Monitor key performance indicators (KPIs) to measure the effectiveness of customer marketing programs.
Customer Insights: Utilize customer data and insights to personalize and optimize marketing strategies and communications, ensuring relevance and impact.
Required Qualifications:
3-5 years of B2B software marketing experience and the ability to address complex marketing challenges independently; on-premises software experience ideal.
Proven track record of influencing gross retention.
Autonomy and authority to make decisions that influence customer marketing strategies. Ability to offer insights, recommendations, and contribute to strategic planning.
Ability to drive innovation by developing fresh, creative and comprehensive marketing strategies, overseeing campaign execution and taking a leadership role in driving customer engagement initiatives.
Digital marketing & automation proficiency including email marketing, webinars, community engagement, and content marketing.
Ability to manage multiple initiatives, set priorities, and execute marketing programs effectively.
Proficiency in analyzing customer insights, measuring campaign performance, and optimizing strategies based on data.
Proven ability to work effectively with internal stakeholders making a broad organizational impact. Influencing cross-functional teams and advocating for the team in organizational initiatives.
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
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What Rocket Software can offer you in Vilnius:
Health Insurance: Choose from 3 great options!
Generous Time Off: Enjoy 25 days of annual leave, plus Juneteenth as an extra day off for everyone.
Rocket enhanced parental leave benefit.
Easy Sick Days: Get 6 days of fully paid sick leave without needing a medical certificate.
Employee Assistance Program – Digital Courses & Meditations, Certified Personal Coaching & Personal Therapy sessions.
Workcation Policy: Enjoy the flexibility to work from a vacation spot, combining work and leisure.
Choose your own hybrid/remote work model.
Tuition Reimbursement and Certificate Reimbursement Program opportunities.
Salary range applies only to candidates in Lithuania
Salary offer for the candidate is determined based on the predefined salary ranges for the position and depends on the level of competence and experience of the candidate.
Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!