Head of Digital Amplification Platforms



London, UK
Posted on Monday, July 24, 2023
, United Kingdom

Job Family Group:

Corporate Relations

Worker Type:


Posting Start Date:

July 7, 2023

Business unit:

CoS and Corporate Relations

Experience Level:

Experienced Professionals

Job Description:

You will be developing and implementing social media engagements, immersive experiences and gaming strategies to enhance our brand's digital presence and engage our audiences. Your expertise in creating captivating content, leveraging social media platforms, and exploring emerging technologies will be crucial in achieving our company objectives.

Working closely with the Marketing Technologies (Martech), Analytics & SEO and Digital Solutions teams to ensure that social media plans are effectively integrated into brand marketing and paid media efforts and leverage any potential earned and owned media opportunities.

You will also partner with key social media platforms such as LinkedIn, Meta, YouTube, Twitter and TikTok and seek out and develop new and emerging platforms that can help us grow our customer base and brand.

What’s the role?

The Head of Digital Amplification Platforms will be responsible for providing the digital amplification strategy and guidelines covering social media, gaming, and immersive platforms.


Social Media Strategy and Execution

  • Develop and implement comprehensive social media strategies that align with business goals and drive engagement and advocacy.
  • Oversee the social media channels, ensuring content is compelling, on-brand, and optimised for each platform.
  • Monitor and analyse social media performance metrics, making data-driven recommendations for continuous improvement.
  • Develop and maintain a content quality assurance review process that aligns closely with the content leads and community managers. Ensure timely completion and distribution of social content with quality, accuracy, and publication.

Gaming and Immersive Experiences Integration

  • Collaborate with internal teams and external partners to integrate gaming and immersive experiences into the brand's digital amplification strategies.
  • Identify opportunities to leverage gaming platforms and technologies to engage and captivate audiences, fostering brand loyalty and driving user participation.
  • Stay informed about gaming trends, emerging technologies, and industry best practices to enhance the brand's gaming and immersive experiences offerings.

Content Creation and Curation

  • Develop guidelines and frameworks for creating captivating content that leverages immersive experiences and gaming elements.
  • Oversee the creation and curation of high-quality, engaging content for social media platforms, incorporating immersive experiences and gaming where relevant.
  • Ensure content aligns with brand guidelines, resonates with target audiences, and supports the overall content strategy.

Platform Partnerships and Innovation

  • Establish and maintain partnerships with social media platforms, gaming companies, and emerging technology providers.
  • Explore and evaluate emerging platforms and technologies to enhance the brand's digital amplification efforts, including virtual reality (VR), augmented reality (AR), and interactive experiences.
  • Foster relationships with platform representatives and collaborate on joint initiatives to maximise reach and impact.

Performance Analysis and Reporting

  • Analysis of social media performance, gaming initiatives, and immersive experiences to measure effectiveness and identify areas for optimisation.
  • Provide stakeholders and senior management with regular reports and insights on key metrics, trends, and successes.
  • Collaborate with the analytics team to develop robust tracking mechanisms and establish KPIs for digital amplification efforts.

What we need from you

We are keen to hear from candidates with strong experience in digital, social media and gaming in a brand or agency setting, with global experience and technical industry knowledge preferred.

Besides this, we would also like to see the following:

  • Degree or equivalent, Communications, Marketing, or a relevant discipline.
  • Strong experience developing digital content strategies and articulating those strategies with broader marketing and communication objectives.
  • Experience with all types of digital media (mobile, display, search, video, apps).
  • Experience working collaboratively with community managers, website managers and content/campaign owners.
  • Strong copywriting and editing skills, specific to digital channels.
  • Experience with Social Media distribution platforms (e.g. Sprinklr, Percolate etc.).
  • Experience with capabilities building/developing training in social media, Gaming and Immersive experiences

Essential skills:

  • Effectively operate within a fast-paced, constantly evolving team environment.
  • A Digital and social media champion, genuinely passionate and enthusiastic about social and putting the consumer at the core of activation.
  • Experience in strategizing metaverse experiences across different platforms, such as PC, console, mobile, and web, ensuring compatibility and optimised performance.
  • A global citizen with knowledge and experience of multiple markets, social media landscape and agile and nimble in interacting with markets.
  • Possess a strong track record of managing multiple complex projects involving cross-functional teams, external relationships (clients, vendors).
  • Confidently and effectively influence and communicate with all levels of management.
  • Excellent oral, written communication skills and attention to detail.
  • Because of the nature of the role, fluency in English is required. Other languages are also welcome.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that not everyone often applies when they do not feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply. We look forward to receiving your application.

Flexible working

We are keen to support flexible working arrangements, subject to local regulations and legislative frameworks. If this is of interest to you, please describe in your application the type of flexible working arrangements for which you would like to be considered (e.g., part-time, job share).

About Shell UK

Shell is an international energy company that aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally, and socially responsible. It is one of the world’s largest independent energy companies, operating in more than 70 countries.

Shell has a global target to become a net zero emissions energy business by 2050. This means that Shell aims to be net zero on all emissions generated by its operations and the energy needed to power them. The company is working with customers, business, and governments to address emissions across different sectors.

In March 2022, Shell UK announced an ambition to invest between £20 to £25 billion in the UK energy system over the next decade, more than 75% of which is intended for low and zero-carbon products and services including offshore wind, hydrogen, and electric mobility. These investments, which are subject to board approval, aim to propel the UK closer to net zero whilst intending to stimulate economic growth and jobs.

Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit, and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are one of the largest FTSE 100 company in the UK by market capitalisation and make a significant contribution to the UK economy.

An innovative place to work

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future – whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.



Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.