Brand Analyst (m/f/d)



Hamburg, Germany
Posted on Tuesday, September 19, 2023
, Germany

Job Family Group:

Corporate Relations

Worker Type:


Posting Start Date:

September 1, 2023

Business unit:

CoS and Corporate Relations

Experience Level:

Experienced Professionals

Job Description:

Where you fit in

This challenging role is at the center of Germany´s Corporate Relations function and vital to build, strengthen and enhance Shell’s reputation in Germany. You will play a vital role in making sure that Shell´s communication efforts are always data-driven, whether these efforts are proactive PR, reacting to news events or (co-)creating (online) campaigns. Your strategic and analytical skills will help taking impactful communication to the next level. As the Brand & Communications Analyst, you will work alongside content creators/editors, (social) spokespersons, corporate communications advisors, policy and advocacy advisors, and external agency partners to ensure Shell speaks with a consistent and compelling voice in Germany.

What is the role

Your key accountabilities will include:

  • Monitor and analyze social, digital, and other data to bring the 'outside in' on audience's interest in/focus on/desire to hear from Shell and to measure the success of Shell’s communications and its distribution

  • Share insights, develop, and maintain data reporting within Corporate Relations, its stakeholders, and Shell DE’s key businesses to maximize data-driven communications

  • Help write clear and concise briefings for (external) parties that create content; help external PR/Media/Brand agencies effectively deliver maximum value to Shell

  • Help develop new opportunities (e.g., new content formats, social media channels, digital events) in communications

What we need from you:

  • University level degree (Bachelor/Master) preferably with a focus on Communication Strategy, Brand Management, Digital Marketing, Campaign-Management, or Customer Analytics.

  • 5+ years of experience in data-driven brand or communications roles, with demonstrated experience in collecting and interpreting data (e.g. to measure social and digital performance)

  • Tech savviness and proven knowledge of Content Management Systems, Adobe Creative Cloud plus social listening and social performance tools

  • Experienced in preparing and taking responsibility for data-driven impactful communication that feeds into an integrated communications plan designed to resonate across all priority audiences

  • Excellent analytical skills; strong people and communication skills

  • Fluent in German and in English

We are keen to support flexible working arrangements, subject to local regulations and legislative frameworks. If this is of interest to you, please describe in your application the type of flexible working arrangements for which you would like to be considered (e.g. part-time, job share)



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