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Senior Manager, Direct to Consumer- FP&A
SharkNinja
Needham, MA, USA
Posted on Feb 6, 2025
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
At SharkNinja, we continuously strive to deliver high-quality, innovative products that enhance people’s lives while driving growth and operational excellence within our business. We are seeking a strategic and experienced Director, FP&A – Direct to Consumer (Americas) to lead and oversee the financial planning and analysis for our DTC business. This role will play a critical part in shaping the commercial strategy, driving sales and margin performance, and ensuring financial excellence for one of SharkNinja’s most dynamic business units.
Position Overview:
The Director, FP&A – Direct to Consumer will lead the finance team supporting the Americas DTC business. This role combines strategic leadership with hands-on execution, focusing on commercial strategy, sales and margin management, financial forecasting & actuals reporting, and point-of-sale (POS) analysis. As a senior leader, you will collaborate closely with teams across sales, marketing, product development, and operations to drive financial performance and execute SharkNinja’s strategic goals in the DTC space.
Key Responsibilities:
Leadership & Strategic Oversight:
- Lead and develop the FP&A team for the Americas DTC business, ensuring alignment with SharkNinja’s overall financial and strategic objectives.
- Own the financial management process, including forecasting, budgeting, and reporting of actuals for the DTC business.
- Develop and execute strategies to drive sales growth and margin optimization, ensuring the DTC business meets its financial targets.
- Partner with senior leadership to align financial strategies with long-term business goals.
Commercial Strategy & Margin Management:
- Oversee the commercial strategy for the DTC business, ensuring alignment between pricing, promotions, and product strategies to maximize profitability.
- Analyze and manage sales and margin performance, identifying risks and opportunities to improve financial outcomes.
- Provide actionable insights to drive key business initiatives, such as product launches, promotional campaigns, and customer acquisition strategies.
Financial Reporting & Analysis:
- Lead POS reporting to track sales performance and identify trends, opportunities, and risks across the DTC business.
- Oversee financial analysis and reporting to provide clear, actionable insights to executive leadership and cross-functional partners.
- Implement and refine financial models to improve forecasting accuracy and enhance decision-making capabilities.
Cross-Functional Collaboration:
- Collaborate with sales, marketing, and product teams to align financial strategies with go-to-market initiatives.
- Partner with operations and investment teams to ensure efficient inventory management, fulfillment processes, and strategic allocation of resources.
- Act as a trusted financial advisor to key stakeholders, ensuring alignment on financial objectives and strategic initiatives.
Process Improvement & Best Practices:
- Drive process improvements within the FP&A function to increase efficiency, accuracy, and scalability of financial operations.
- Establish and maintain best practices for financial planning, reporting, and analysis within the DTC business.
- Monitor and manage key performance indicators (KPIs) to ensure alignment with business objectives.
Qualifications & Experience:
- Bachelor’s degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred.
- 12+ years of progressive experience in financial planning, analysis, and business partnering roles, with at least 5 years in a senior leadership capacity.
- Significant experience in e-commerce or direct-to-consumer (DTC) financial management.
- Proven track record in leading FP&A teams, driving financial performance, and managing commercial strategies.
- Advanced skills in financial modeling, forecasting, and reporting tools.
- Proficiency in financial planning software such as Adaptive Insights, Power BI, Domo, or similar platforms.
- Strong communication and leadership skills, with the ability to influence senior executives and cross-functional teams.
- Experience collaborating with operations, marketing, and product teams to achieve financial and strategic objectives.
SharkNinja’s Commitment to Diversity, Equity, and Inclusion:
At SharkNinja, diversity drives innovation. We believe in fostering an inclusive environment where every voice is valued, and diverse perspectives propel our business forward. We are committed to providing reasonable accommodation for individuals with disabilities throughout the job application process.
Our Unique Mindset:
As a Director, Direct to Consumer – FP&A at SharkNinja, you will embody our key success drivers:
- "RARELY SATISFIED" – Constantly seeking improvement and innovation.
- "PROGRESS OVER PERFECTION" – Embracing agility and adaptability.
- "DETAILS MAKE THE DIFFERENCE" – Bringing precision and rigor to your financial analysis.
- "WINNING IS A TEAM SPORT" – Collaborating across teams to drive results.
- "COMMUNICATING FOR IMPACT" – Ensuring clear, actionable communication that influences decision-making.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com