Convenience Retail Manager



Bangkok, Thailand
Posted on Thursday, May 30, 2024

Where you fit in

Shell Mobility represents the single largest customer-facing business in the group serving more than 30Mln mobility and over 250,000 Fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. As Shell Group looks to the future, Mobility is critical to establish Shell as The Low Carbon Leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.

Achieving our ambitions will necessitate placing customers at the heart of our business, treating every interaction as a chance to bring our purpose to life to making people’s journeys better. We’re evolving from ‘fuels retailer’ to ‘mobility retailer’- innovating to meet our customers’ changing expectations around convenience, product quality, digitalization and service. This includes continuing to improve the quality of our current products while expanding our alternative energy mosaic (LNG, hydrogen, EV charging and biofuels).

Thailand is one of the “giant growth markets” in Asia Mobility. Global Mobility has made substantial investments in growing Thailand Mobility network and enhancing offering on Mobility sites to deliver on the growth ambition. The 2024-2025 focus for Mobility Thailand is to deliver the growth by doubling our Shell V Power, Lubricants and Shell Café businesses. Achieving this will require delivering operational and commercial excellence across all aspects of our business.

As a member of the Thailand Mobility Leadership team, the Convenience Retail (CR) Manager role will play a material role in delivery of Thailand Mobility ambitions by doubling the Lubricants delivery, by making Shell Café and convenience retail a material contributor to the bottom-line and by creating strategic and tactical alliances that support delivery of strategic and operational goals.

What’s the role?

Convenience Retail Manager is a key leadership role to strengthen the Shell Brand and Mobility propositions beyond Fuels, creating a sustainable customer proposition that will enhance customer experience by providing Shell Mobility customers a comprehensive set of offerings at Mobility sites.

The Convenience Retail Manager is accountable for:

  • Growing the Take Care of Your Car (TCOYC) category. TCOYC currently contributes nearly 90% of the Non-Fuels income in Mobility Thailand. With a network of ca. 400 Shell Helix Oil Change Plus (SHOC+) on Mobility sites, the business is one of the largest Lubricants and Car Care offerings in the B2C segment in Thailand. Mobility Thailand is also growing its offering for the 2 wheeler segment by building nearly 200 Shell Advance Motorcycle Care Express (SAMCE).
  • Scaling up the Shell Café business: Mobility Thailand has grown the Shell Café network in recent years with the aim to have over 300 Shell Cafés selling Coffee, snacks and convenience categories. The ambition to is grow the Coffee, fresh food, snacks and convenience retail categories to a material contributor to the Mobility Thailand business in line with the Global Mobility strategy.
  • Leading the identification and development of new partnership and alliance opportunities: Mobility Thailand has several alliances and partnerships in place that contribute to the offering at Mobility sites. With over 20,000 sq m of available capacity growth in Alliances is a key growth lever. This includes enhancing the strategy of CR business for Shell with a win-win perspective for company, partners, and Retailers.

The Convenience Retail Manager role will offer development towards several commercial leadership roles. This is a high profile role that offers opportunities to showcase leadership, and commercial capabilities to senior stakeholders in Thailand and in the region. The successful applicant will have the platform and the empowerment to make a substantial positive impact on Thailand Mobility business.

More specific responsibilities include:

  • Lead the Convenience Retail team and the broader Mobility team towards delivery of CR/Non-Fuels Retail (NFR) strategy, ambition and targets
  • Develop new strategies, enhance existing tactics, and flawlessly implement Convenience Retail plans for the market unit
  • Lead, coach & direct the implementation of all NFR activities to maintain a competitive advantage for Mobility
  • In collaboration with Sales, Operations, Network and Fuels Marketing team, you will contribute to the delivery of the integrated Mobility agenda for Thailand
  • Develop, negotiate, deploy, and manage third party contracts that exist/will exist within the Shell Mobility network, including co-locators, on-the-go services, suppliers and vendors.
  • Develop integrated co-locator partnership strategy (approach, road to market and launch) and be accountable for executon of the strategy, including delivery of capx nd opex plans and delivering profitability.
  • Develop and drive the CR agenda through effective collaboration with other functions in Mobility Thailand to ensure a high standard of delivery and compliance at Mobility sites, utilizing Continuous Improvement techniques to drive simplicity and efficiency into business processes
  • Be the custodian of CR Pricing Policy
  • Develop a compelling CR offer appropriate to the different customer segments and maximizing opportunities with product range/choice/supply
  • Work with Operations and Sales teams to build the right skills/capabilities on site to deliver the integrated offering
  • Implement all CR/NFR marketing activities within budget and time frame to achieve the financial targets for the business
  • Own and control the CR/NFR profitability/budgets and provide input into the annual planning process to drive and improve NFR profitability for the longer term
  • Interface with our suppliers and strategic CR partners and ensure cost-effective procurement for the CR business
  • Act as the overall focal for T&R and CR SP&A planning as the Marketing Integration Lead from CR.
  • Accountable for Shell Shuan Shim legendary brand

What we need from you

We are actively seeking individuals with a proven track record of leadership in teams, preferably within the Mobility/Convenience Retail sector. Your experience in sales, marketing, and business development, along with a demonstrated ability to drive value, will be highly valued.

In addition to your expertise, we hope you possess the following skills and experiences:

  • Commercial Acumen: Your business-driven mindset and entrepreneurial spirit allow you to navigate complex challenges strategically.
  • Demonstrated leadership: Your ability to coach, motivate and inspire others to develop and lead others towards exceptional results
  • Effective Communication: As a skilled communicator, you can influence, persuade, and coach others to achieve outstanding results.
  • Strategic Thinking: You approach problems with a forward-thinking mindset, considering long-term impact and innovative solutions.
  • Stakeholder Management: You excel at building strong relationships and collaborating effectively with various stakeholders.
  • Energy and Passion: Your self-starting attitude and unwavering commitment contribute to delivering exceptional success.
  • Customer Focus: You understand consumer demand and prioritize customer satisfaction.
  • Bilingual Proficiency: Fluent communication skills in both Thai and English (writing, speaking, and reading) are essential.

If you don’t see yourself reflected in the job requirements on the posting above, we still encourage you to reach out and apply. Shell is committed to creating a more diverse, equitable and inclusive workplace and we encourage individuals of all backgrounds to send in your applications.

Company Description

Shell’s presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand. The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 120 years of our operations in Thailand, Shell has been growing side by side with the country’s developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.

An innovative place to work

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future – whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.