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Creative Lead
Shell
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See open jobs at Shell.See open jobs similar to "Creative Lead" Mass Technology Leadership Council.The Hague, Netherlands
Posted on Jul 27, 2024
The world is changing fast and Shell is changing, too – not only to keep up with the external pace, but also to anticipate and shape a different future. The new integrated Corporate Relations function will deliver value by supporting our strategy and sectoral approach and improving policy and advocacy outcomes. We will bring the outside in and secure and drive Shell’s reputation and values. Drawing on a strong base of professional excellence, we aspire to be best-in-class at achieving integrated outcomes through effective engagement and communication with external and internal stakeholders.
Where you fit in
This role sits in the Corporate Relations team in the Netherlands. The Creative Lead reports to the Manager Content & Channels and works alongside content creators/editors, (social) spokespersons and corporate relations advisors to ensure Shell NL’s communications are engaging, tailored to audiences’ needs and add value to Shell businesses and functions in the Netherlands. Workload and issues can be very fast-moving, and this will require flexibility, including out of hours commitments at short notice.
What’s the role?
This role is at the center of Shell Netherlands’ Newsroom and vital to build, strengthen and enhance Shell’s reputation in the Netherlands. The successful candidate will be key in supporting Shell businesses and functions in the Netherlands by creating bar-raising audiovisual and digital content. You will drive and deliver the production of audiovisual content for Shell NL’s owned social media channels and optimize Shell NL’s digital user experience. As a hands-on video enthusiast, you will also be part of the (in-house) studio production team for Corporate Relations in the Netherlands.
Key responsibilities include:
- Develop and drive Shell’s integrated internal and external audiovisual and digital communications in the Netherlands in support of Powering Progress objectives
- Manage and coordinate the production of high quality audiovisual and digital content for Shell.nl plus internal and external social media
- On occasion shoot plus edit videos and photos for Newsroom usage
- Analyze the performance of audiovisual and digital content and establish benchmarks for audiovisual and digital productions performance
- Improve digital and audiovisual content performance by evaluating, applying lessons learned and using tools e.g. Search Engine Optimization, Digital Analytics and statistics from social and digital platforms
- Partner with businesses and functions to translate their needs to engaging audiovisual and digital content
- Share knowledge and insights with colleagues within Corporate Relations, enabling them to use and create visuals
- Drive Shell.nl improvements for continuous optimization of Shell.nl user experience and partner with digital teams to stay aligned with global digital developments
- Act as a focal point for audiovisual and digital productions from Shell businesses and functions in the Netherlands, plus brand related inquiries on these productions
- Partner with other creatives in Shell to exchange ideas and for critical oversight
- Build an external network of creatives (agencies/freelancers) for high quality audiovisual and digital productions, manage relationships within network
- Create new and manage existing productions for internal and external communications for all owned channels for Shell in the Netherlands
What we need from you
- Expert knowledge of the Netherlands digital and audiovisual production landscape
- Fluent in Dutch (writing, reading and speaking)
- Intellectually curious; addicted to news; politically interested and thus being highly conversant in Dutch current affairs
- Tech savvy; expert knowledge of Content Management Systems, Adobe Creative Cloud (e.g. Photoshop, Premiere Pro)
- Significant experience in designing and building engaging digital content for websites
- Relevant experience in creating impactful photo and video productions for digital and social media
- Expert knowledge of Search Engine Optimization tools and Adobe analytics
- Experienced in setting up and running studio productions
- Proven knowledge of managing key external creative agencies in producing audiovisual plus digital content
- Proven knowledge of creating audiovisual content for all social and digital channels
- Ability to feel comfortable offering advice at the most senior level and able to become a thought partner for colleagues across the business and functions
- Ability to develop strong, trusted relationships with colleagues across Shell and become a thought partner for data driven, impactful audiovisual and digital communications
- Ability to lead teams in delivering bar-raising audiovisual and digital content that adds value to Shell businesses and functions
- Curiosity to identify opportunities for improvement / optimisation and willingness to implement improvement
- A learner mindset: Being a role model in your levels of curiosity and reflection and encouraging people to learn from their mistakes and successes by sharing your insights
- Enable your best possible performance by collaborating and working across teams to achieve maximum reputational value for Shell
We are keen to support flexible working arrangements, subject to local regulations and legislative frameworks. If this is of interest to you, please describe in your application the type of flexible working arrangements for which you would like to be considered (e.g. part-time, job share)
If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that not everyone applies when they don’t feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Company Description
Shell Nederland BV is a platform for international collaboration, with Shell offering direct employment to around ten thousand people in the Netherlands alone, including roughly 2,800 non-Dutch employees from around 80 countries. Diversity is key at Shell Nederland, and our employees reflect the innovation that stems from a diverse workforce. By joining Shell Nederland, you will benefit from an unrivalled industry-leading development programme that will see you tap into a pool of expert knowledge that will help propel your career. Shell Nederland is the holding company of most Shell companies operating in the Netherlands. Shell Nederland also has an advisory and coordinating role in numerous areas.
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This job is no longer accepting applications
See open jobs at Shell.See open jobs similar to "Creative Lead" Mass Technology Leadership Council.