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Manager, Engagement & Retention Marketing
Zipcar
Marketing & Communications
Boston, MA, USA · Poland · Boston, MA, USA
Posted on Nov 27, 2024
What you’ll do:
Reporting to the Director of Engagement & Retention, the Engagement & Retention Marketing Manager will design and execute marketing communication programs that drive customer retention, engagement, and loyalty. This role involves managing multi-channel marketing strategies, analyzing key customer lifecycle metrics, and sharing actionable insights to optimize strategy and segmentation. You’ll collaborate closely with stakeholders to ensure effective and impactful member communications.
What you’ll love about being a Zipster:
- Promotional Strategy & Campaign Management:
- Develop and manage a data-driven promotional calendar in collaboration with the revenue management team. Oversee creative requests, craft messaging strategies, execute multi-channel campaigns (email, push notifications, etc.), and analyze campaign performance to refine results.
- Stakeholder Collaboration:
- Act as the primary liaison for cross-functional teams, including product, analytics, brand, and creative teams, ensuring clear communication and alignment with business goals.
- Data-Driven Strategy:
- Leverage customer insights and revenue forecasts to develop and optimize communication strategies, reporting on campaign performance and key metrics by channel.
- Channel Optimization:
- Establish and report on key performance metrics for all channels, prioritizing resources for maximum efficiency in achieving business objectives.
- Testing & Segmentation:
- Define and implement a robust testing agenda, focusing on segmentation, messaging, frequency, personalization, and send-time optimization. Continuously refine segmentation capabilities with the analytics team.
- Leadership & Execution:
- Lead messaging and positioning efforts with expert copywriting skills, gather internal and external insights to guide strategy, and manage timelines, approvals, and iterations to meet deadlines.
What drives success for a Manager, Engagement & Retention Marketing
- Bachelor’s degree in marketing, Business, or a related field.
- 5+ years of experience in a marketing role, with a focus on multi-channel comms strategies.
- Proven analytical skills with a history of translating insights into actionable plans.
- Expertise in CRM and email marketing, including familiarity with industry KPIs; experience with Salesforce Marketing Cloud (SFMC) is a plus.
- Experience in promotional platforms; experience with Talon.One is a plus.
- Strong cross-functional collaboration and relationship-building skills.
- Excellent written and verbal communication, with attention to detail.
- Exceptional project management skills, adept at balancing shifting priorities and managing multiple projects simultaneously.
- Ownership mindset with entrepreneurial spirit and a results-driven approach.
What tops off the tank:
- Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits
- Generous paid time off, including volunteer and Parental Leave options
- Tax-free benefit for public transportation or parking expenses
- Bicycle Reimbursement program
- 401(k) Retirement Plan with company matched contributions
- Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
- Community involvement opportunities
Who are we?
Glad you asked! Zipcar is the world’s leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we’re driven by a mission – to enable simple and responsible urban living.
The extra mile:
We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M/F/D/V.
BostonMassachusettsUnited States of America